You know that digital marketing is a necessity in 21st Century business – nobody is arguing that point. What people seem to be a little less clear on, however, is exactly what this involves. If you meet with 5 digital agencies you will likely get 5 different opinions ranging from the importance of social media to the value of search intent, from how much to spend on advertising to the key to affiliate marketing. It’s enough to make you want...
Search Marketing, also known as SEM, is becoming one of the most efficient ways for pretty much every business out there to spend their marketing budget. The reason is simple: if you want to know something, find something or buy something, you go to one of the search engines. Google, Bing, Yahoo – they are all eager servants, ready to serve up whatever Sir requires.However, we aren’t here to write yet another blog about why you should be advertising your...
PPC, SEO, DUI, DIY, BYO – the world is awash with acronyms, and the digital marketing realm is guilty of a large chunk of these. For clarity, these terms are not meant to confuse the public. Although that does sometimes feel like the sole reason for their existence. If you are not a digital fundi and you don’t know your PPC from your SEO, then it will be our pleasure to shed some light. PPC ads, in particular, are a...
There has never been a more challenging time to be in marketing. I mean, seriously. Just when we think we have all the answers, they change all the questions. And just as we get within touching distance of the goalposts, they move them. And who are “they?” Why our dear customers of course. In the past, we marketers made all the decisions, and consumers followed us blindly. Today, however? Not so much. Modern customers have much more control over the...
Circus master PT Barnum is loosely credited with first coining the expression, “there’s no such thing as bad publicity.” His basic premise was that, as long as people are talking about you – no matter what they’re saying – it’s a good thing, because your name is on everyone’s lips, and that keeps you relevant. Irish poet and playwright Oscar Wilde supported this theory when he famously said, “The only thing worse than being talked about is not being talked...
Are you a little Twitter obsessed? Or perhaps you’re nursing a worrying Facebook habit? Well, take heart, because you’re not the only person in the world with a slight social media addiction. And this is exactly what makes social media platforms such fantastic arenas for companies to leverage to get their brands out there in the digisphere. Any business with even the smallest amount of marketing knowledge knows that to reach more potential customers, you need to engage with them...
Doesn’t it drive you insane when you scroll through your Facebook page and every second thing you see is some random ad or post that is about as interesting and relevant to you as a shoe advert would be to a snake? What is it with these so-called targeted ads that persistently and irritatingly speckle our social media feeds? It seems that, despite having access to incredibly sophisticated and clever ad targeting technology, brands are still getting it woefully wrong....
