Preparing for the Cookie-Free Future
In 2020 Google announced it will join Apple and Mozilla in phasing out third-party cookies in its web browser by 2022. Between them all, Google Chrome (64%), Apple Safari (19%), and Mozilla Firefox (4%) take up 87% of the global browser market. This means that third-party cookies – which have driven the online advertising economy for the past two decades – will soon be consigned to internet history. Although it is still unclear what will follow in their tracks, we [...]