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Google’s Florida 2 / March 2019 Broad Core Update

The Florida 2 update, now renamed the March 2019 Core Update is Google’s latest broad core algorithm update. Many may know that Google actually releases updates daily to improve search results, and core algorithms happen several times a year. What’s so special about the Florida 2 a.k.a March 2019 Core Update? Biggest Update in Years That heading alone will have online businesses paying attention and for good reason. The update involves website ranking – a hot issue for any website owner [...]

Growing Your Business: How Digital Marketing Works in the Real World

Imagine for a moment that you form part of Navy SEAL Team Six. You’re in the Gold Squadron and, alongside other troops, you are preparing for an extremely hazardous strike, crouching quietly in the dark and awaiting orders. If we said to you at this point that there has been no reconnaissance, there was very little intelligence gathered, the troops next to you were guys that someone found at the gym, and your mobility teams were all at the [...]

What is Digital Marketing, and Why is it Like Dating?

Stop asking “What is digital marketing” and start asking, “What is dating?” If you’re here to find out what digital marketing is, bear with us. There are things that can only be defined by the use of incredibly clever and slightly rambling analogies. You see, not all of us understand the intricacies of the murky world of marketing. Fewer still understand digital marketing. But we all understand dating – at least – we should by now. If you want to meet a [...]

Step by Step Guide to Creating a User Persona, and Why You Need One

If you’ve ever been on the receiving end of an insistent sales call which ended with you wondering how in the world they got your number and why they would think that you’re interested in their product anyway? This is an example of a business using a “spray and pray” approach to marketing, throwing stuff out there and hoping that some of it will stick. What they have neglected to do, is create a user persona for their product. If [...]

Should I Invest in a Paid Search Campaign to Attract my Audience?

Have you ever been involved in speed dating? Personally, none of us here have, but we’ve heard its loads of fun. The basic idea is to try and connect with as many people as you can in a very short space of time and determine whether they are the right fit for you. The reason we’re talking about this is simply that speed dating is very much like paid search in the world of marketing. Come and explore this with [...]

Speaking the Language of the People Equals More Customers. Here’s How.

Relationships can succeed or fail based on our language choice. Fact! Whether we are talking to our kids, our spouse, our employees or our customers, our own word choice is critical in getting the response we want. Let’s take an example: “You keep spending too much money on the credit card and it makes me so angry!” gets the point across in no uncertain terms. Hmm, are you looking for a scrap with your significant other? If not, then how can you reword [...]

How to Find Long-Tail Keywords to Rank in a Competitive Industry

We’ve chatted before about long-tail keywords and how they benefit both the online business which uses them correctly and the user conducting the search. The theory is simple; the more relevant words or phrases that you use in a search, the more accurate your results will be. However, while we may understand the theory, how do we actually find long-tail keywords to use on our website when we are in a competitive industry? What Are Long-Tail Keywords? Just so we’re all [...]

Do I Need to Change my Marketing Tactic to Optimise for Voice Search?

Take a look at your hand. It is made up of 5 digits, each of which is essential in picking up your beer, for example, but each with their own unique features. In much the same way, your digital marketing strategy will make use of a range of individual elements but each one works toward the same goal; increasing sales. Which leads us to the question, “Do I factor in voice search in my digital marketing?” With newer, smarter phones [...]

Creating A Marketing Video That Gets You an 800% Conversion Rate

800 percent? Yes really. According to The Digital Marketing Institute, there are some pretty compelling reasons to get down to creating a marketing video: “Marketers, we’ve been hearing lots of stats like these: by 2017 video marketing will account for 69% of all consumer traffic, mobile video ads will grow 5 times faster than desktop and landing pages with videos lead to 800% more conversion.” Why are marketing videos so valuable? We’ve discussed this in previous articles but the bottom line is that videos [...]

Can a Social Media Campaign Stand Alone in Digital Marketing?

We have had so many calls over the years from clients – large and small – who have asked if we can put together and manage a social media campaign. The short answer is, “Of course we can.” However, creating a social media campaign as a stand-alone digital effort and hoping that it’s going to turn your product into a booming, viral phenomenon is only going to result in disappointment. Why? Social media is a tool, in the same way a [...]

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