Social marketing is used by 96% of marketers. Tells you something, doesn’t it? If all those marketing professionals include social marketing in their strategies then, as a business owner, it’s probably worth exploring. The problem that you probably have is that you aren’t sure what to expect from social marketing, [...]
You know that digital marketing is a necessity in 21st Century business – nobody is arguing that point. What people seem to be a little less clear on, however, is exactly what this involves. If you meet with 5 digital agencies you will likely get 5 different opinions ranging [...]
Search Marketing, also known as SEM, is becoming one of the most efficient ways for pretty much every business out there to spend their marketing budget. The reason is simple: if you want to know something, find something or buy something, you go to one of the search engines. [...]
Knowing How To Drive More Qualified Traffic To Your Website Is The Key To Growing Your Business Online Traffic. We hate it when we’re stuck in it, but it’s pretty much all we think about when it comes to our websites. Because, unlike rush hour traffic, which frustrates and annoys [...]
Nothing Works Harder, Faster Or More Effectively Than Social Media To Generate Massive Exposure For Your Brand JOHANNESBURG, South Africa. July 2018. What do we mean when we talk about “disruption?” These days, the word has shrugged off its traditionally negative connotations and has morphed into something we all strive [...]
Here Are 10 Social Media Tips You Need To Reach Them JOHANNESBURG, SOUTH AFRICA, JULY 2018. As of April 2018, there were three billion active social media users in the world – each with an average of 5.54 social media accounts. Not surprising then, that over 90 percent of retail [...]
PPC, SEO, DUI, DIY, BYO – the world is awash with acronyms, and the digital marketing realm is guilty of a large chunk of these. For clarity, these terms are not meant to confuse the public. Although that does sometimes feel like the sole reason for their existence. If [...]
There has never been a more challenging time to be in marketing. I mean, seriously. Just when we think we have all the answers, they change all the questions. And just as we get within touching distance of the goalposts, they move them. And who are “they?” Why our [...]
Circus master PT Barnum is loosely credited with first coining the expression, “there’s no such thing as bad publicity.” His basic premise was that, as long as people are talking about you – no matter what they’re saying – it’s a good thing, because your name is on everyone’s [...]
Are you a little Twitter obsessed? Or perhaps you’re nursing a worrying Facebook habit? Well, take heart, because you’re not the only person in the world with a slight social media addiction. And this is exactly what makes social media platforms such fantastic arenas for companies to leverage to [...]
