Reducing Friction and Improving Alignment to Get the Best Out of Your Marketing Team

In a business setting, there are employees that are from all walks of life. You will be hard pressed to find anyone with the same personality. Sometimes these differences in opinion can cause friction between employees. If you’re experiencing this in your marketing team it could be highly detrimental to the wellbeing of your business and marketing efforts. If your marketing team don’t get along it could mean less business exposure and opportunity. Some marketing members may even become competitive [...]

3 Lead Generation Strategies to Create a Magical Marketing Cocktail

Don’t you love a good cocktail? It’s like a mini event on its own; a glass of something beautiful and heady with colourful umbrellas and often, with a cherry on top. When you think about the marketing strategies that you’ve used for your business, are you more of a cocktail person or do you tend towards a beer funnel approach?  For most of us, the whole point of digital marketing is to generate leads and encourage people to purchase our product [...]

How to Grow Your Shopify Business With Google Ads and SEO

If you’re still viewing digital commerce as a secondary channel then you’re short-changing your business. You’re possibly losing out on traffic, sales and revenue.  Why?  That’s where your customers are. With the Covid pandemic in our midst, online purchases are becoming increasingly popular as digital channels are proving to be the more viable and safer transacting option. The stats speak for themselves: according to Statista, there has been a large increase in online shopping as a direct reaction to the pandemic. It’s [...]

Is Your Business Slowing Down, Now is the Time to Pivot to Digital

Internet marketing is undoubtedly one sure way to increase traffic, leads and sales for any business—but only if done right. We often hear that running a business requires you to be a risk taker of some sort. What does this mean? To make it in business, complacency goes out the window. Quite frankly, the ever-changing business environment simply won’t reward laxity. Internet marketing is the key to increasing your visibility, reaching a wider niche and boosting your revenue. A progressive [...]

How to get your business to allow you to do more of what you love.

A guide on how to make money with online marketing. In this article I'm going to talk about what it takes to move your business from the point of working 24/7 and having no time to spend with your family, to going digital correctly, and getting the quality time with your family you really wanted when you started this in the first place.   You can do more of what you love. If you would rather skip to the end and just set [...]

I Want a Cheap eCommerce Website

There is a global scramble for the online space. Brick and mortar businesses have realised with shocking clarity that they need to go where the people are...and the people are online. “Cheap eCommerce website” seems to be the Google search of the day. If you’re a start-up and just finding your feet in business, then you’re on a budget, we get it. But if you’re an established business, or you have funding to get your fabulous concept to market, then [...]

The Digital Gold Rush | Mining the miners | The Digital Coach Reading

How did Amazon and Google become so big so quick - Might be they know something about the difference between mining the miners and the art of mining. What does Levi Strauss and Google have in Common? They knew where the true gold was. There is not much difference between the Gold Rush era and today's digital gold rush. Except that maybe there could be a lot more winners if only you knew where to mine or better still if you [...]

How to Pivot in a crisis like COVID-19 or the Wuhan virus

Like times gone before we will make it through this pandemic call the “wuhan virus” or COVID-19 We could speculate on who or where or what caused the pandemic, the truth is we are here now and need to adapt or starve, and I mean that quite literally for many people. Companies have shut down and millions have lost their employment or worse lost their companies due to the forced lockdowns. The truth of the matter is that this is not the [...]

Your Internet Marketing Budget – The ‘Dos and Don’ts’ of Spending Your Money

We’re going to out on a limb and state categorically that your internet marketing budget is the lifeblood of your business. (Especially if you’re a start-up.) In a world that lives and dies by your most recent position on the Google results page, it’s safe to say that your online activities are your business. So, the nutshell version which answers the question of spending your marketing budget wisely is this: Don’t spend any money without first gathering accurate data. Make sure that [...]

Florida 2: Google’s Broad Core Update

The Florida 2 update, now renamed the March 2019 Core Update is Google’s latest broad core algorithm update. Many may know that Google actually releases updates daily to improve search results, and core algorithms happen several times a year. What’s so special about the Florida 2 a.k.a March 2019 Core Update? Florida 2 Is Biggest Update in Years That heading alone will have online businesses paying attention and for good reason. The update involves website ranking – a hot issue for [...]

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