Your Marketing Budget – The Dos and Don’ts of Spending Your Money
We’re going to out on a limb and state categorically that your marketing budget is the lifeblood of your business. (Especially if you’re a start-up.) In a world that lives and dies by your most recent position on the Google results page, it’s safe to say that your online activities are your business. So, the nutshell version which answers the question of spending your marketing budget wisely is this: Don’t spend any money without first gathering accurate data. Make sure [...]