Have you ever been involved in speed dating? Personally, none of us here have, but we’ve heard its loads of fun. The basic idea is to try and connect with as many people as you can in a very short space of time and determine whether they are the right fit for you. The reason we’re talking about this is simply that speed dating is very much like paid search in the world of marketing. Come and explore this with [...]
Relationships can succeed or fail based on our language choice. Fact! Whether we are talking to our kids, our spouse, our employees or our customers, our own word choice is critical in getting the response we want. Let’s take an example: “You keep spending too much money on the credit card and it makes me so angry!” gets the point across in no uncertain terms. Hmm, are you looking for a scrap with your significant other? If not, then how can you reword [...]
We’ve chatted before about long-tail keywords and how they benefit both the online business which uses them correctly and the user conducting the search. The theory is simple; the more relevant words or phrases that you use in a search, the more accurate your results will be. However, while we may understand the theory, how do we actually find long-tail keywords to use on our website when we are in a competitive industry? What Are Long-Tail Keywords? Just so we’re all [...]
Take a look at your hand. It is made up of 5 digits, each of which is essential in picking up your beer, for example, but each with their own unique features. In much the same way, your digital marketing strategy will make use of a range of individual elements but each one works toward the same goal; increasing sales. Which leads us to the question, “Do I factor in voice search in my digital marketing?” With newer, smarter phones [...]
800 percent? Yes really. According to The Digital Marketing Institute, there are some pretty compelling reasons to get down to creating a marketing video: “Marketers, we’ve been hearing lots of stats like these: by 2017 video marketing will account for 69% of all consumer traffic, mobile video ads will grow 5 times faster than desktop and landing pages with videos lead to 800% more conversion.” Why are marketing videos so valuable? We’ve discussed this in previous articles but the bottom line is that videos [...]
We have had so many calls over the years from clients – large and small – who have asked if we can put together and manage a social media campaign. The short answer is, “Of course we can.” However, creating a social media campaign as a stand-alone digital effort and hoping that it’s going to turn your product into a booming, viral phenomenon is only going to result in disappointment. Why? Social media is a tool, in the same way a [...]
You’ll be surprised at how many businesses we meet with who dismiss the importance of a social media presence as part of their digital strategy. With a disdainful wave of their hand, they state categorically that their audience isn’t on Facebook, Instagram is simply a waste of time, and LinkedIn is a giant job search portal. Love it or hate it, social media is not going anywhere fast and is a key platform for businesses. Here’s why. Business Branding and Your [...]
So, let’s say you walk into a hardware store. The pleasant and slightly shrill shop assistant asks you how he can help, and you say, “Brush”. He rushes off and brings you a gorgeous new brush from their premium canine care range which is perfect for your long-haired furry friend. Eyebrow raised, you say to the assistant, “Paintbrush”. Aha! He dashes off again and brings you a fine, horse hair paint brush, ideal for oil on canvas. It’s beautiful, [...]
Red tape can be such a bore, we totally agree. However, in this instance, it’s worth sitting up and taking notice. Yes, we’re talking about GDPR compliance and how it affects your business, and we encourage you to scan through this piece and start (or finish) putting ducks in rows. What is GDPR Compliance? General Data Protection Regulation (GDPR) is a big hairy directive proposed and implemented by the European Commission to protect the privacy and personal data of individuals within [...]
We’ve banged away for years about how important content is to your online presence – from your website to your social media platforms. Content is King. Ja, nie, I think we are all pretty clear on the fact that if you don’t have sufficient meat in your marketing, you either won’t get found, or people will get to your 2-sentence site and say, “Now what?” (Both are bad, by the way.) We’d like to chat with you today about [...]
