PPC, SEO, DUI, DIY, BYO – the world is awash with acronyms, and the digital marketing realm is guilty of a large chunk of these. For clarity, these terms are not meant to confuse the public. Although that does sometimes feel like the sole reason for their existence. If [...]
There has never been a more challenging time to be in marketing. I mean, seriously. Just when we think we have all the answers, they change all the questions. And just as we get within touching distance of the goalposts, they move them. And who are “they?” Why our [...]
Circus master PT Barnum is loosely credited with first coining the expression, “there’s no such thing as bad publicity.” His basic premise was that, as long as people are talking about you – no matter what they’re saying – it’s a good thing, because your name is on everyone’s [...]
Are you a little Twitter obsessed? Or perhaps you’re nursing a worrying Facebook habit? Well, take heart, because you’re not the only person in the world with a slight social media addiction. And this is exactly what makes social media platforms such fantastic arenas for companies to leverage to [...]
Doesn’t it drive you insane when you scroll through your Facebook page and every second thing you see is some random ad or post that is about as interesting and relevant to you as a shoe advert would be to a snake? What is it with these so-called targeted [...]
According to some clever clogs in the world wide web, if a picture is worth 1000 words then a video is worth 1.8 million… exactly. While that number may seem pretty random, the fundamental thought behind this equation is that video is a key element in marketing – and [...]
Ever heard the saying, “Jack of all trades, master of none?” I’m sure you have – it’s a much-loved, and often-used, expression. And it’s as relevant today as it was back in the 14th Century, which is when its first use was recorded. Basically, it refers to someone who [...]
Of course, we don’t mean literal pain. This is a generic analogy for “solutions to customer needs,” but you get the point. If your customer is in pain – in other words, if they have a need, or a problem that needs solving – they want a product or [...]
So, with over 2.4 billion social network users worldwide – and most of them on Facebook – it’s no wonder that businesses love social media. It’s a wonderful playground for networking, a great platform for promoting products and services, and the perfect place to speak your mind about, well, [...]
“Actually, most of my users access my site on desktop so I’m not too worried about my site being mobile-responsive.” That is an actual quote from a client who requested a site audit. As we worked through the audit results we determined that the page speed was sluggish, there was [...]
