Take a look at your hand. It is made up of 5 digits, each of which is essential in picking up your beer, for example, but each with their own unique features. In much the same way, your digital marketing strategy will make use of a range of individual [...]
800 percent? Yes really. According to The Digital Marketing Institute, there are some pretty compelling reasons to get down to creating a marketing video: “Marketers, we’ve been hearing lots of stats like these: by 2017 video marketing will account for 69% of all consumer traffic, mobile video ads will grow 5 [...]
We have had so many calls over the years from clients – large and small – who have asked if we can put together and manage a social media campaign. The short answer is, “Of course we can.” However, creating a social media campaign as a stand-alone digital effort [...]
You’ll be surprised at how many businesses we meet with who dismiss the importance of a social media presence as part of their digital strategy. With a disdainful wave of their hand, they state categorically that their audience isn’t on Facebook, Instagram is simply a waste of time, and [...]
So, let’s say you walk into a hardware store. The pleasant and slightly shrill shop assistant asks you how he can help, and you say, “Brush”. He rushes off and brings you a gorgeous new brush from their premium canine care range which is perfect for your long-haired furry [...]
Red tape can be such a bore, we totally agree. However, in this instance, it’s worth sitting up and taking notice. Yes, we’re talking about GDPR compliance and how it affects your business, and we encourage you to scan through this piece and start (or finish) putting ducks in [...]
We’ve banged away for years about how important content is to your online presence – from your website to your social media platforms. Content is King. Ja, nie, I think we are all pretty clear on the fact that if you don’t have sufficient meat in your marketing, you [...]
Social marketing is used by 96% of marketers. Tells you something, doesn’t it? If all those marketing professionals include social marketing in their strategies then, as a business owner, it’s probably worth exploring. The problem that you probably have is that you aren’t sure what to expect from social marketing, [...]
You know that digital marketing is a necessity in 21st Century business – nobody is arguing that point. What people seem to be a little less clear on, however, is exactly what this involves. If you meet with 5 digital agencies you will likely get 5 different opinions ranging [...]
Search Marketing, also known as SEM, is becoming one of the most efficient ways for pretty much every business out there to spend their marketing budget. The reason is simple: if you want to know something, find something or buy something, you go to one of the search engines. [...]
