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Google is Longing for Long-Tail Keywords

So, let’s say you walk into a hardware store. The pleasant and slightly shrill shop assistant asks you how he can help, and you say, “Brush”. He rushes off and brings you a gorgeous new brush from their premium canine care range which is perfect for your long-haired furry friend. Eyebrow raised, you say to the assistant, “Paintbrush”. Aha! He dashes off again and brings you a fine, horse hair paint brush, ideal for oil on canvas. It’s beautiful, [...]

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What Does GDPR Compliance Mean for Your Business?

Red tape can be such a bore, we totally agree. However, in this instance, it’s worth sitting up and taking notice. Yes, we’re talking about GDPR compliance and how it affects your business, and we encourage you to scan through this piece and start (or finish) putting ducks in rows. What is GDPR Compliance? General Data Protection Regulation (GDPR) is a big hairy directive proposed and implemented by the European Commission to protect the privacy and personal data of individuals within [...]

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The Importance of Video Content Marketing in Your Business

We’ve banged away for years about how important content is to your online presence – from your website to your social media platforms. Content is King. Ja, nie, I think we are all pretty clear on the fact that if you don’t have sufficient meat in your marketing, you either won’t get found, or people will get to your 2-sentence site and say, “Now what?” (Both are bad, by the way.)  We’d like to chat with you today about [...]

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7 Benefits of Social Marketing (For Business Owners)

Social marketing is used by 96% of marketers. Tells you something, doesn’t it? If all those marketing professionals include social marketing in their strategies then, as a business owner, it’s probably worth exploring. The problem that you probably have is that you aren’t sure what to expect from social marketing, so you don’t know how much money and time to invest in it. What does success look like? What ROI can you expect? 1. Brand Awareness 2.77 Billion people use social media [...]

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The Secret Formula of Search Intent

You know that digital marketing is a necessity in 21st Century business – nobody is arguing that point. What people seem to be a little less clear on, however, is exactly what this involves. If you meet with 5 digital agencies you will likely get 5 different opinions ranging from the importance of social media to the value of search intent, from how much to spend on advertising to the key to affiliate marketing. It’s enough to make you [...]

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If Search Marketing Doesn’t Work for You, You’re Doing it Wrong

Search Marketing, also known as SEM, is becoming one of the most efficient ways for pretty much every business out there to spend their marketing budget. The reason is simple: if you want to know something, find something or buy something, you go to one of the search engines. Google, Bing, Yahoo – they are all eager servants, ready to serve up whatever Sir requires. However, we aren’t here to write yet another blog about why you should be advertising [...]

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PPC vs SEO – Which One Is Best For Your Business?

Knowing How To Drive More Qualified Traffic To Your Website Is The Key To Growing Your Business Online Traffic. We hate it when we’re stuck in it, but it’s pretty much all we think about when it comes to our websites. Because, unlike rush hour traffic, which frustrates and annoys us, website traffic is the lifeblood of our business online. How successful you are online depends heavily on how much traffic you generate for your web pages. Website traffic is [...]

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The Disruptive Power Of Social Media: Here’s Why We Love It – And You Should Too

Nothing Works Harder, Faster Or More Effectively Than Social Media To Generate Massive Exposure For Your Brand JOHANNESBURG, South Africa. July 2018. What do we mean when we talk about “disruption?” These days, the word has shrugged off its traditionally negative connotations and has morphed into something we all strive for. Because disruption challenges the status quo. It’s doing things that no one’s ever done before. It’s changing the way people think and behave. Social media knows this well, and [...]

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The Number Of People Using Social Media Tips The Scale At Three Billion Every Day

Here Are 10 Social Media Tips You Need To Reach Them JOHANNESBURG, SOUTH AFRICA, JULY 2018. As of April 2018, there were three billion active social media users in the world - each with an average of 5.54 social media accounts. Not surprising then, that over 90 percent of retail brands use two or more social media channels, and over 80 percent of SMEs use some kind of social platform for their marketing. Yes, that’s a lot of numbers, but [...]

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Should I Be Using PPC Ads Or Classified Ads To Set My Business On Fire?

PPC, SEO, DUI, DIY, BYO – the world is awash with acronyms, and the digital marketing realm is guilty of a large chunk of these. For clarity, these terms are not meant to confuse the public. Although that does sometimes feel like the sole reason for their existence. If you are not a digital fundi and you don’t know your PPC from your SEO, then it will be our pleasure to shed some light. PPC ads, in particular, are [...]

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