You’ll be surprised at how many businesses we meet with who dismiss the importance of a social media presence as part of their digital strategy. With a disdainful wave of their hand, they state categorically that their audience isn’t on Facebook, Instagram is simply a waste of time, and LinkedIn is a giant job search portal.Love it or hate it, social media is not going anywhere fast and is a key platform for businesses. Here’s why.
So, let’s say you walk into a hardware store. The pleasant and slightly shrill shop assistant asks you how he can help, and you say, “Brush”. He rushes off and brings you a gorgeous new brush from their premium canine care range which is perfect for your long-haired furry friend. Eyebrow raised, you say to the assistant, “Paintbrush”. Aha! He dashes off again and brings you a fine, horse hair paint brush, ideal for oil on canvas. It’s beautiful, but...
Red tape can be such a bore, we totally agree. However, in this instance, it’s worth sitting up and taking notice. Yes, we’re talking about GDPR compliance and how it affects your business, and we encourage you to scan through this piece and start (or finish) putting ducks in rows.
We’ve banged away for years about how important content is to your online presence – from your website to your social media platforms. Content is King. Ja, nie, I think we are all pretty clear on the fact that if you don’t have sufficient meat in your marketing, you either won’t get found, or people will get to your 2-sentence site and say, “Now what?” (Both are bad, by the way.) We’d like to chat with you today about the...
Social marketing is used by 96% of marketers. Tells you something, doesn’t it? If all those marketing professionals include social marketing in their strategies then, as a business owner, it’s probably worth exploring.The problem that you probably have is that you aren’t sure what to expect from social marketing, so you don’t know how much money and time to invest in it. What does success look like? What ROI can you expect?
You know that digital marketing is a necessity in 21st Century business – nobody is arguing that point. What people seem to be a little less clear on, however, is exactly what this involves. If you meet with 5 digital agencies you will likely get 5 different opinions ranging from the importance of social media to the value of search intent, from how much to spend on advertising to the key to affiliate marketing. It’s enough to make you want...
Search Marketing, also known as SEM, is becoming one of the most efficient ways for pretty much every business out there to spend their marketing budget. The reason is simple: if you want to know something, find something or buy something, you go to one of the search engines. Google, Bing, Yahoo – they are all eager servants, ready to serve up whatever Sir requires.However, we aren’t here to write yet another blog about why you should be advertising your...
