PPC, SEO, DUI, DIY, BYO – the world is awash with acronyms, and the digital marketing realm is guilty of a large chunk of these. For clarity, these terms are not meant to confuse the public. Although that does sometimes feel like the sole reason for their existence. If you are not a digital fundi and you don’t know your PPC from your SEO, then it will be our pleasure to shed some light. PPC ads, in particular, are [...]
There has never been a more challenging time to be in marketing. I mean, seriously. Just when we think we have all the answers, they change all the questions. And just as we get within touching distance of the goalposts, they move them. And who are “they?” Why our dear customers of course. In the past, we marketers made all the decisions, and consumers followed us blindly. Today, however? Not so much. Modern customers have much more control over [...]
Circus master PT Barnum is loosely credited with first coining the expression, “there’s no such thing as bad publicity.” His basic premise was that, as long as people are talking about you – no matter what they’re saying – it’s a good thing, because your name is on everyone’s lips, and that keeps you relevant. Irish poet and playwright Oscar Wilde supported this theory when he famously said, “The only thing worse than being talked about is not being [...]
Are you a little Twitter obsessed? Or perhaps you’re nursing a worrying Facebook habit? Well, take heart, because you’re not the only person in the world with a slight social media addiction. And this is exactly what makes social media platforms such fantastic arenas for companies to leverage to get their brands out there in the digisphere. Any business with even the smallest amount of marketing knowledge knows that to reach more potential customers, you need to engage with [...]
Doesn’t it drive you insane when you scroll through your Facebook page and every second thing you see is some random ad or post that is about as interesting and relevant to you as a shoe advert would be to a snake? What is it with these so-called targeted ads that persistently and irritatingly speckle our social media feeds? It seems that, despite having access to incredibly sophisticated and clever ad targeting technology, brands are still getting it woefully [...]
According to some clever clogs in the world wide web, if a picture is worth 1000 words then a video is worth 1.8 million… exactly. While that number may seem pretty random, the fundamental thought behind this equation is that video is a key element in marketing – and it makes a massive difference to your engagement and the success of your efforts.Are you involved in video content marketing for your business?Before we get too deep, let’s confirm exactly [...]
Ever heard the saying, “Jack of all trades, master of none?” I’m sure you have - it’s a much-loved, and often-used, expression. And it’s as relevant today as it was back in the 14th Century, which is when its first use was recorded. Basically, it refers to someone who tries to do everything himself and ends up being OK at some things, mediocre at others and downright rubbish at the rest. When you wear too many hats instead of [...]
Of course, we don’t mean literal pain. This is a generic analogy for “solutions to customer needs,” but you get the point. If your customer is in pain – in other words, if they have a need, or a problem that needs solving – they want a product or service that kills the pain or solves the problem. How do they find this product or service? They do an online search. And thankfully, because you took some awesome digital [...]
So, with over 2.4 billion social network users worldwide – and most of them on Facebook – it’s no wonder that businesses love social media. It’s a wonderful playground for networking, a great platform for promoting products and services, and the perfect place to speak your mind about, well, everything. However, as a business, how do you go about choosing the right social media agency? Social Media – I Can Do It Myself Yes, you certainly can. And as nobody knows [...]
“Actually, most of my users access my site on desktop so I’m not too worried about my site being mobile-responsive.”That is an actual quote from a client who requested a site audit. As we worked through the audit results we determined that the page speed was sluggish, there was little to no content on some of the pages, there were no meta descriptions or SEO titles in place, and there were no alt tags on the images. However, the [...]
