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Gather your tribe – Facebook

Each digital channel has it's own set of rules. Different techniques work on the different channels. And if you know which approach works best for each one, you can tailor your efforts to make the most of the opportunities they all represent. Remember: the more content you have out there, and the more links you share back to your website, the better your chances for success. Facebook: Your Tribe of Raving Fans As far as Facebook is concerned, this is the place [...]

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Who you are: the power of a great brand

First impressions count. Everyone knows that. From earliest childhood, parents, teachers, psychologists - and pretty much everyone else - repeats the message over and over. Making a good first impression can make all the difference. And it's not as hard as it may seem at first. The first secret to a great brand is a great business name. This can be tricky. Most people choose their business names for an infinite range of very personal reasons. But personal is not always professional. And [...]

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Anatomy of an search engine optimized solution

A website that doesn't get you found is worth nothing. It doesn't matter how pretty it looks. It doesn't matter how much you spent on it. It doesn't matter what your photography cost, or how great your e-commerce portal is. If you are not optimized for effective SEO or search engine optimized shame. All of that is wasted if no one very finds you. And without a site optimized for search, no one will. Search engine optimization seems complicated at first. But [...]

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