Entrepreneurs in the United States: A Dying Breed? … Or Alive and Well?

Every time we turn around, it seems like one more mom and pop store has been swallowed up by a mega corporation. Some say that this spells the beginning of the end - the death of entrepreneurship in the US. But the numbers tell a different story. A Remarkable Recovery 2008 - 2009 spelled a dark time in the world economy. Heralding the biggest financial downturn the world has faced since the early 1920s, this period has been given the euphemistic label [...]

Content Marketing Tools

The only way content marketing and online marketing REALLY work is if they are fuelled by LOTS of great content. But it's easy to run out of things to say. Especially if writing isn't actually your day job (and even then, it can be a challenge!). The beauty of the internet is that it brings with a range of FREE, useful tools that make writing about what you do so much easier. These tools save you time so that you [...]

How to make a good website that gets traffic and converts

"Good" can be a subjective term: everyone has their own idea of what constitutes a good website, for instance, based on their tastes, preferences, needs, and personal experience. But a good website can be measured objectively in terms of delivery: does the website rank in Google searches? This is a useful benchmark, and it's what we use to define our websites as good - or in need of work. Often, what makes a website rank well in a Google search seems [...]

Information Revolution

First, we had words. Language. We spoke. And we forgot. And so we made tools, and carved our words indelibly into the rock around us. We wanted to remember. But rocks are hard to carry. And so, we invented paper. And that was good enough for all of mankind for a good, llooonng time. Until one day, Johan Gutenberg decided he'd had enough of all the carpal tunel, and he gave us the printing press. This revolution changed the world in every conceiveable way, allowing [...]

Content is king

Copywriting is more science than art. While talent always helps, the fact is that the basic steps for creating great content - content that gets you found - are easy to learn. Let's take a look at some of the foundations of great content: Remember that your words should never get in the way of what you're trying to communicate. As writers we're often tempted to show off our giant vocabulary and cleverness with the great words we choose. This is a [...]

Gather your tribe – Facebook

Each digital channel has it's own set of rules. Different techniques work on the different channels. And if you know which approach works best for each one, you can tailor your efforts to make the most of the opportunities they all represent. Remember: the more content you have out there, and the more links you share back to your website, the better your chances for success. Facebook: Your Tribe of Raving Fans As far as Facebook is concerned, this is the place [...]

Who you are: the power of a great brand

First impressions count. Everyone knows that. From earliest childhood, parents, teachers, psychologists - and pretty much everyone else - repeats the message over and over. Making a good first impression can make all the difference. And it's not as hard as it may seem at first. The first secret to a great brand is a great business name. This can be tricky. Most people choose their business names for an infinite range of very personal reasons. But personal is not always professional. And [...]

Anatomy of an search engine optimized solution

A website that doesn't get you found is worth nothing. It doesn't matter how pretty it looks. It doesn't matter how much you spent on it. It doesn't matter what your photography cost, or how great your e-commerce portal is. If you are not optimized for effective SEO or search engine optimized shame. All of that is wasted if no one very finds you. And without a site optimized for search, no one will. Search engine optimization seems complicated at first. But [...]

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