Brand Identity

Step by Step Guide to Creating a User Persona, and Why You Need One

If you’ve ever been on the receiving end of an insistent sales call which ended with you wondering how in the world they got your number and why they would think that you’re interested in their product anyway? This is an example of a business using a “spray and pray” approach to marketing, throwing stuff out there and hoping that some of it will stick. What they have neglected to do, is create a user persona for their product. If [...]

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Who you are: the power of a great brand

First impressions count. Everyone knows that. From earliest childhood, parents, teachers, psychologists - and pretty much everyone else - repeats the message over and over. Making a good first impression can make all the difference. And it's not as hard as it may seem at first. The first secret to a great brand is a great business name. This can be tricky. Most people choose their business names for an infinite range of very personal reasons. But personal is not always professional. And [...]

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