Digital Coaching

The Importance of Visibility in the Digital Ecosystem

As we edge ever closer to being fully immersed in the Fourth Revolution, AKA the digital age, it should come as no surprise that businesses absolutely have to be visible in the digital ecosystem. Why? Because your business depends on customers and in order for them to buy from you, they need to know you exist and be able to find you online. In short, with increasingly more customers transitioning to the digital world to conduct research, compare prices, and make purchases, [...]

Four Essential Questions to Ask When Choosing a Social Media Agency

So, with over 2.4 billion social network users worldwide – and most of them on Facebook – it’s no wonder that businesses love social media. It’s a wonderful playground for networking, a great platform for promoting products and services, and the perfect place to speak your mind about, well, everything. However, as a business, how do you go about choosing the right social media agency? Social Media – I Can Do It Myself Yes, you certainly can. And as nobody knows [...]

Why More U.S. Businesses Are Succeeding Now Than Ever Before

Last week we spoke about the Global Entrepreneurship Monitor (GEM)’s annual report on the state of entrepreneurship the world over. In the report, GEM highlights the unusually high rate of entrepreneurship in the U.S. The United States consistently exhibits among the highest entrepreneurship rates in developed economies. At 14% of the U.S. population of working age, entrepreneurship rose in 2014 to the highest level in the 16 years GEM has assessed this activity. This level represents approximately 24 million Americans [...]

Information Revolution

First, we had words. Language. We spoke.And we forgot.And so we made tools, and carved our words indelibly into the rock around us.We wanted to remember.But rocks are hard to carry.And so, we invented paper. And that was good enough for all of mankind for a good, llooonng time.Until one day, Johan Gutenberg decided he'd had enough of all the carpal tunel, and he gave us the printing press. This revolution changed the world in every conceiveable way, allowing [...]

Anatomy of an search engine optimized solution

A website that doesn't get you found is worth nothing. It doesn't matter how pretty it looks. It doesn't matter how much you spent on it. It doesn't matter what your photography cost, or how great your e-commerce portal is. If you are not optimized for effective SEO or search engine optimized shame.All of that is wasted if no one very finds you.And without a site optimized for search, no one will. Search engine optimization seems complicated at first. But [...]

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