Digital Marketing Strategy

Do I Need to Change my Marketing Tactic to Optimise for Voice Search?

Take a look at your hand. It is made up of 5 digits, each of which is essential in picking up your beer, for example, but each with their own unique features. In much the same way, your digital marketing strategy will make use of a range of individual elements but each one works toward the same goal; increasing sales. Which leads us to the question, “Do I factor in voice search in my digital marketing?”With newer, smarter phones [...]

PPC vs SEO – Which One Is Best For Your Business?

Knowing How To Drive More Qualified Traffic To Your Website Is The Key To Growing Your Business Online Traffic. We hate it when we’re stuck in it, but it’s pretty much all we think about when it comes to our websites. Because, unlike rush hour traffic, which frustrates and annoys us, website traffic is the lifeblood of our business online. How successful you are online depends heavily on how much traffic you generate for your web pages. Website traffic is [...]

How Cross-Channel Marketing Increases Engagement And Conversions

There has never been a more challenging time to be in marketing. I mean, seriously. Just when we think we have all the answers, they change all the questions. And just as we get within touching distance of the goalposts, they move them. And who are “they?” Why our dear customers of course. In the past, we marketers made all the decisions, and consumers followed us blindly. Today, however? Not so much. Modern customers have much more control over [...]

Great Scot! Here’s A Good Start-Up Strategy: Open A Business In Edinburgh!

Getting started on your start-up strategy Let’s take a look at a couple of things we know about Scotland. Actually, maybe you didn’t previously know these things about Scotland because, well, why would you? I mean, everyone has surely heard of Nessie, the Loch Ness Monster, but who has ever heard of Morag? No, really. Morag is Nessie’s rival for loch monster fame. Many people believe she lives in Loch Morar. Reported sightings, some by multiple witnesses, date back to [...]

How The Right International Digital Marketing Strategy Can Take Your Business To A Global Audience

One of the really great things about living in such digitally connected times is that we are no longer constrained by traditional limits. Our computers and mobile devices can take us to wherever in the world we want to go. In the amazing realm of cyberspace, borders cease to exist, and barriers simply disappear. In this exciting digital world, we can talk “face to face” with friends and families on the other side of the planet whenever we want. Communication [...]