Digital Marketing

The Importance of Visibility in the Digital Ecosystem

As we edge ever closer to being fully immersed in the Fourth Revolution, AKA the digital age, it should come as no surprise that businesses absolutely have to be visible in the digital ecosystem. Why? Because your business depends on customers and in order for them to buy from you, they need to know you exist and be able to find you online. In short, with increasingly more customers transitioning to the digital world to conduct research, compare prices, and make purchases, [...]

Internet Marketing Services – What it is and How it Can Help Your Business Grow

We are currently living in a digital age so most people do their shopping, communication and research online. If your business doesn’t have an online presence it can be extremely detrimental to its growth. Digital marketing is a way you can generate leads and turn them into customers. As a result, you’ll increase your company’s sales and you’ll be making major profit. But not everyone is a marketing professional. That’s why you need the assistance of internet marketing services. Find out [...]

Is Your Business Slowing Down, Now is the Time to Pivot to Digital

Internet marketing is undoubtedly one sure way to increase traffic, leads and sales for any business—but only if done right. We often hear that running a business requires you to be a risk taker of some sort. What does this mean? To make it in business, complacency goes out the window. Quite frankly, the ever-changing business environment simply won’t reward laxity.Internet marketing is the key to increasing your visibility, reaching a wider niche and boosting your revenue. A progressive [...]

The Digital Gold Rush | Mining the miners | The Digital Coach Reading

How did Amazon and Google become so big so quick - Might be they know something about the difference between mining the miners and the art of mining. What does Levi Strauss and Google have in Common? They knew where the true gold was. There is not much difference between the Gold Rush era and today's digital gold rush. Except that maybe there could be a lot more winners if only you knew where to mine or better still if you [...]

Your Internet Marketing Budget – The ‘Dos and Don’ts’ of Spending Your Money

We’re going to out on a limb and state categorically that your internet marketing budget is the lifeblood of your business. (Especially if you’re a start-up.) In a world that lives and dies by your most recent position on the Google results page, it’s safe to say that your online activities are your business. So, the nutshell version which answers the question of spending your marketing budget wisely is this:Don’t spend any money without first gathering accurate data. Make sure that [...]

Growing Your Business: How Digital Marketing Works in the Real World

Imagine for a moment that you form part of Navy SEAL Team Six. You’re in the Gold Squadron and, alongside other troops, you are preparing for an extremely hazardous strike, crouching quietly in the dark and awaiting orders. If we said to you at this point that there has been no reconnaissance, there was very little intelligence gathered, the troops next to you were guys that someone found at the gym, and your mobility teams were all at the [...]

What is Digital Marketing, and Why is it Like Dating?

Stop asking “What is digital marketing” and start asking, “What is dating?”If you’re here to find out what digital marketing is, bear with us. There are things that can only be defined by the use of incredibly clever and slightly rambling analogies.You see, not all of us understand the intricacies of the murky world of marketing. Fewer still understand digital marketing. But we all understand dating – at least – we should by now.If you want to meet a [...]

Do I Need to Change my Marketing Tactic to Optimise for Voice Search?

Take a look at your hand. It is made up of 5 digits, each of which is essential in picking up your beer, for example, but each with their own unique features. In much the same way, your digital marketing strategy will make use of a range of individual elements but each one works toward the same goal; increasing sales. Which leads us to the question, “Do I factor in voice search in my digital marketing?”With newer, smarter phones [...]

Can a Social Media Campaign Stand Alone in Digital Marketing?

We have had so many calls over the years from clients – large and small – who have asked if we can put together and manage a social media campaign. The short answer is, “Of course we can.” However, creating a social media campaign as a stand-alone digital effort and hoping that it’s going to turn your product into a booming, viral phenomenon is only going to result in disappointment.Why?Social media is a tool, in the same way a [...]

If Search Marketing Doesn’t Work for You, You’re Doing it Wrong

Search Marketing, also known as SEM, is becoming one of the most efficient ways for pretty much every business out there to spend their marketing budget. The reason is simple: if you want to know something, find something or buy something, you go to one of the search engines. Google, Bing, Yahoo – they are all eager servants, ready to serve up whatever Sir requires.However, we aren’t here to write yet another blog about why you should be advertising [...]

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