Digital Marketing

Your Marketing Budget – The Dos and Don’ts of Spending Your Money

We’re going to out on a limb and state categorically that your marketing budget is the lifeblood of your business. (Especially if you’re a start-up.) In a world that lives and dies by your most recent position on the Google results page, it’s safe to say that your online activities are your business. So, the nutshell version which answers the question of spending your marketing budget wisely is this: Don’t spend any money without first gathering accurate data. Make sure [...]

Growing Your Business: How Digital Marketing Works in the Real World

Imagine for a moment that you form part of Navy SEAL Team Six. You’re in the Gold Squadron and, alongside other troops, you are preparing for an extremely hazardous strike, crouching quietly in the dark and awaiting orders. If we said to you at this point that there has been no reconnaissance, there was very little intelligence gathered, the troops next to you were guys that someone found at the gym, and your mobility teams were all at the [...]

What is Digital Marketing, and Why is it Like Dating?

Stop asking “What is digital marketing” and start asking, “What is dating?” If you’re here to find out what digital marketing is, bear with us. There are things that can only be defined by the use of incredibly clever and slightly rambling analogies. You see, not all of us understand the intricacies of the murky world of marketing. Fewer still understand digital marketing. But we all understand dating – at least – we should by now. If you want to meet a [...]

Do I Need to Change my Marketing Tactic to Optimise for Voice Search?

Take a look at your hand. It is made up of 5 digits, each of which is essential in picking up your beer, for example, but each with their own unique features. In much the same way, your digital marketing strategy will make use of a range of individual elements but each one works toward the same goal; increasing sales. Which leads us to the question, “Do I factor in voice search in my digital marketing?” With newer, smarter phones [...]

Can a Social Media Campaign Stand Alone in Digital Marketing?

We have had so many calls over the years from clients – large and small – who have asked if we can put together and manage a social media campaign. The short answer is, “Of course we can.” However, creating a social media campaign as a stand-alone digital effort and hoping that it’s going to turn your product into a booming, viral phenomenon is only going to result in disappointment. Why? Social media is a tool, in the same way a [...]

If Search Marketing Doesn’t Work for You, You’re Doing it Wrong

Search Marketing, also known as SEM, is becoming one of the most efficient ways for pretty much every business out there to spend their marketing budget. The reason is simple: if you want to know something, find something or buy something, you go to one of the search engines. Google, Bing, Yahoo – they are all eager servants, ready to serve up whatever Sir requires. However, we aren’t here to write yet another blog about why you should be advertising [...]

How Cross-Channel Marketing Increases Engagement And Conversions

There has never been a more challenging time to be in marketing. I mean, seriously. Just when we think we have all the answers, they change all the questions. And just as we get within touching distance of the goalposts, they move them. And who are “they?” Why our dear customers of course. In the past, we marketers made all the decisions, and consumers followed us blindly. Today, however? Not so much. Modern customers have much more control over [...]

The Top Five Social Media Marketing Laws You Have To Know

Doesn’t it drive you insane when you scroll through your Facebook page and every second thing you see is some random ad or post that is about as interesting and relevant to you as a shoe advert would be to a snake? What is it with these so-called targeted ads that persistently and irritatingly speckle our social media feeds? It seems that, despite having access to incredibly sophisticated and clever ad targeting technology, brands are still getting it woefully [...]

Do You Have A Start-up? Marketing Is Easier In These Top UK Cities

It’s a phrase we’ve all heard a thousand times. It crops up in the myriad house hunting/moving to the country shows we see here all the time in the UK on TV. We hear it mentioned with great authority by our friends in the real estate business. And we’ve possibly even used it ourselves in conversations where we want to sound learned and wise. That phrase, dear reader, is “Location, location, location.” Of course, you knew that. And you know it’s [...]

Going Global? Here’s How Digital Marketing Can Help

Deciding to expand your business internationally is both exciting and scary as heck. It’s pretty much the biggest step you can take outside your comfort zone. In fact, it takes you so far out of your comfort zone, you’re looking at in your rearview mirror! When you think about it, growing a business is a lot like growing a child. The early years are a blur of not enough sleep, general exhaustion, and worrying about a thousand things. Then you [...]

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