Digital Marketing

How Cross-Channel Marketing Increases Engagement And Conversions

There has never been a more challenging time to be in marketing. I mean, seriously. Just when we think we have all the answers, they change all the questions. And just as we get within touching distance of the goalposts, they move them. And who are “they?” Why our dear customers of course. In the past, we marketers made all the decisions, and consumers followed us blindly. Today, however? Not so much. Modern customers have much more control over [...]

The Top Five Social Media Marketing Laws You Have To Know

Doesn’t it drive you insane when you scroll through your Facebook page and every second thing you see is some random ad or post that is about as interesting and relevant to you as a shoe advert would be to a snake? What is it with these so-called targeted ads that persistently and irritatingly speckle our social media feeds? It seems that, despite having access to incredibly sophisticated and clever ad targeting technology, brands are still getting it woefully [...]

Do You Have A Start-up? Marketing Is Easier In These Top UK Cities

It’s a phrase we’ve all heard a thousand times. It crops up in the myriad house hunting/moving to the country shows we see here all the time in the UK on TV. We hear it mentioned with great authority by our friends in the real estate business. And we’ve possibly even used it ourselves in conversations where we want to sound learned and wise. That phrase, dear reader, is “Location, location, location.”Of course, you knew that.And you know it’s [...]

Going Global? Here’s How Digital Marketing Can Help

Deciding to expand your business internationally is both exciting and scary as heck. It’s pretty much the biggest step you can take outside your comfort zone. In fact, it takes you so far out of your comfort zone, you’re looking at in your rearview mirror!When you think about it, growing a business is a lot like growing a child. The early years are a blur of not enough sleep, general exhaustion, and worrying about a thousand things. Then you [...]

Kenya – Taking Digital Marketing To The Max

Let’s think about Africa for a minute. It’s the second-largest and second-most populous continent in the world after Asia. Over 1.2 billion people, spread over 53 countries, call this vast and diverse continent their home. Experts estimate that by 2050, there will be another 2.2 billion people on our planet, and over half of this growth will occur in Africa. It is a continent ripe with promise and possibility.Kenya is at the very centre of this explosive expansion.In a [...]

How Kenya is Surfing the Internet Marketing Wave

To most people who don’t live in Kenya, this diverse, beautiful and fascinating country is best known for its incredible wildlife parks and tropical paradise coastline. The bookworms among us will also know it as one of the favoured haunts of Nobel Prize-winning author, Ernest Hemmingway.Kenya features prominently in several of Hemmingway’s short stories, as well as in his non-fiction book, Green Hills of Africa. The echoes of his passionate affiliation to the country can still be found today [...]

Bridging The Gap Between Digital Strategy And Implementation

It’s a question people have been asking since, well, the advent of questions, really. Early Man probably had no problem devising great strategic ideas for successfully capturing a mammoth, but found it more difficult to turn those ideas into actual food for a month and a fantastic woolly floor covering. Military generals throughout history have prided themselves on their carefully devised attack plans, only to have things go badly sideways on the actual battlefield. And corporate leaders can spend [...]

eMarketing For Startups – Come On In, The Water’s Great

Your journey of a thousand sales begins with a single click. But if you’re a brand-new start-up business, getting that first, precious click can be tricky. No one knows who you are, what you do or where to find you.You need to indulge in a little shameless self-promotion! Blow your own trumpet, strut your stuff and do whatever other clichés take your fancy.I know you’re thinking you don’t have the budget for any kind of marketing efforts, but, with [...]

Women in Business – Online and On the Rise

Disappointment is not really my colour. Nor is shame. And yet I have been forced to wear both more and more recently.  Not through any direct fault of mine, I must hasten to add. Although perhaps, as a man, I am complicit in some way to the situation.Here’s the thing:When it comes to women, men are pretty clueless. And when it comes to women in business, we are even worse than that! Let me stun you for a few [...]

What Is A Digital Marketing Strategy, And Why Do You Need One?

Before we get too hung up about what we mean when we talk about a digital marketing strategy, let’s just dial things back a notch and refresh our brains as to what we mean when we talk about digital marketing in general. Or maybe we should even take it back a step further, and remind ourselves what we mean when we talk about marketing. Good old, plain and simple, reassuringly tangible marketing.There is so much arm waving and jargon-spouting [...]