Digital Marketing

Digital Marketing – It’s Time We Got Back To Basics

As digital marketers, we’re often guilty of being slaves to our own egos. We love to dazzle our clients with industry jargon and buzzwords, thinking (mistakenly) that the more unintelligible we sound, the more impressive we’ll be and the more money our clients will throw at our feet. Because clearly, we must be undisputed experts in our fields if we can ramble on at length about all the exciting, shiny things that no one else understands. The sheer vastness of [...]

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