Can a Social Media Campaign Stand Alone in Digital Marketing?
We have had so many calls over the years from clients – large and small – who have asked if we can put together and manage a social media campaign. The short answer is, “Of course we can.” However, creating a social media campaign as a stand-alone digital effort and hoping that it’s going to turn your product into a booming, viral phenomenon is only going to result in disappointment. Why? Social media is a tool, in the same way a [...]