Social Media

Learn About LinkedIn: 8 Tools That Make It Work for You

Have you heard of The Invisible Gorilla?  This is a book published back in 2010 and co-authored by experimental psychologists Chabris and Simons. In a nutshell, it discusses the research around selective attention. The main thrust of the project deals with how we humans can be so focused on one thing that we can easily overlook something else.  “How can this help me learn about LinkedIn?” we hear you ask. LinkedIn is a massive platform with more bells and whistles than you [...]

How to Post on Facebook

How to Post on Facebook  Facebook is a way for people to connect with friends and family located all over the world. On the other hand business owners want to know how to post on Facebook for advertising purposes. If you want to increase your visibility online then you need to know how to post content on your Facebook page.  Whether you’re posting videos, images or links to drive traffic to your website you must know how to do these posts [...]

What Does Your Social Media Presence Say About You?

You’ll be surprised at how many businesses we meet with who dismiss the importance of a social media presence as part of their digital strategy. With a disdainful wave of their hand, they state categorically that their audience isn’t on Facebook, Instagram is simply a waste of time, and LinkedIn is a giant job search portal. Love it or hate it, social media is not going anywhere fast and is a key platform for businesses. Here’s why. Business Branding and Your [...]

The Disruptive Power Of Social Media: Here’s Why We Love It – And You Should Too

Nothing Works Harder, Faster Or More Effectively Than Social Media To Generate Massive Exposure For Your Brand JOHANNESBURG, South Africa. July 2018. What do we mean when we talk about “disruption?” These days, the word has shrugged off its traditionally negative connotations and has morphed into something we all strive for. Because disruption challenges the status quo. It’s doing things that no one’s ever done before. It’s changing the way people think and behave. Social media knows this well, and [...]

The Number Of People Using Social Media Tips The Scale At Three Billion Every Day

Here Are 10 Social Media Tips You Need To Reach Them JOHANNESBURG, SOUTH AFRICA, JULY 2018. As of April 2018, there were three billion active social media users in the world - each with an average of 5.54 social media accounts. Not surprising then, that over 90 percent of retail brands use two or more social media channels, and over 80 percent of SMEs use some kind of social platform for their marketing. Yes, that’s a lot of numbers, but [...]

Why Bad Social Media Reviews Are Better Than None

Circus master PT Barnum is loosely credited with first coining the expression, “there’s no such thing as bad publicity.” His basic premise was that, as long as people are talking about you – no matter what they’re saying – it’s a good thing, because your name is on everyone’s lips, and that keeps you relevant. Irish poet and playwright Oscar Wilde supported this theory when he famously said, “The only thing worse than being talked about is not being [...]

What Is A Social Media Job, And How Can You Get One?

Are you a little Twitter obsessed? Or perhaps you’re nursing a worrying Facebook habit? Well, take heart, because you’re not the only person in the world with a slight social media addiction. And this is exactly what makes social media platforms such fantastic arenas for companies to leverage to get their brands out there in the digisphere. Any business with even the smallest amount of marketing knowledge knows that to reach more potential customers, you need to engage with [...]

The Top Five Social Media Marketing Laws You Have To Know

Doesn’t it drive you insane when you scroll through your Facebook page and every second thing you see is some random ad or post that is about as interesting and relevant to you as a shoe advert would be to a snake? What is it with these so-called targeted ads that persistently and irritatingly speckle our social media feeds? It seems that, despite having access to incredibly sophisticated and clever ad targeting technology, brands are still getting it woefully [...]

Big Internet, Small Business Ideas. Here’s How Professional Social Media Management Can Bring The Two Together

Ever heard the saying, “Jack of all trades, master of none?” I’m sure you have - it’s a much-loved, and often-used, expression. And it’s as relevant today as it was back in the 14th Century, which is when its first use was recorded. Basically, it refers to someone who tries to do everything himself and ends up being OK at some things, mediocre at others and downright rubbish at the rest. When you wear too many hats instead of [...]

Four Essential Questions to Ask When Choosing a Social Media Agency

So, with over 2.4 billion social network users worldwide – and most of them on Facebook – it’s no wonder that businesses love social media. It’s a wonderful playground for networking, a great platform for promoting products and services, and the perfect place to speak your mind about, well, everything. However, as a business, how do you go about choosing the right social media agency? Social Media – I Can Do It Myself Yes, you certainly can. And as nobody knows [...]

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