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Preparing for the Cookie-Free Future

In 2020 Google announced it will join Apple and Mozilla in phasing out third-party cookies in its web browser by 2022. Between them all, Google Chrome (64%), Apple Safari (19%), and Mozilla Firefox (4%) take up 87% of the global browser market. This means that third-party cookies – which have driven the online advertising economy for the past two decades – will soon be consigned to internet history. Although it is still unclear what will follow in their tracks, we [...]

Reducing Friction and Improving Alignment to Get the Best Out of Your Marketing Team

In a business setting, there are employees that are from all walks of life. You will be hard pressed to find anyone with the same personality. Sometimes these differences in opinion can cause friction between employees. If you’re experiencing this in your marketing team it could be highly detrimental to the wellbeing of your business and marketing efforts. If your marketing team don’t get along it could mean less business exposure and opportunity. Some marketing members may even become competitive [...]

3 Lead Generation Strategies to Create a Magical Marketing Cocktail

Don’t you love a good cocktail? It’s like a mini event on its own; a glass of something beautiful and heady with colourful umbrellas and often, with a cherry on top. When you think about the marketing strategies that you’ve used for your business, are you more of a cocktail person or do you tend towards a beer funnel approach?  For most of us, the whole point of digital marketing is to generate leads and encourage people to purchase our product [...]

How to Grow Your Shopify Business With Google Ads and SEO

If you’re still viewing digital commerce as a secondary channel then you’re short-changing your business. You’re possibly losing out on traffic, sales and revenue.  Why?  That’s where your customers are. With the Covid pandemic in our midst, online purchases are becoming increasingly popular as digital channels are proving to be the more viable and safer transacting option. The stats speak for themselves: according to Statista, there has been a large increase in online shopping as a direct reaction to the pandemic. It’s [...]

How to Pivot in a crisis like COVID-19 or the Wuhan virus

Like times gone before we will make it through this pandemic call the “wuhan virus” or COVID-19 We could speculate on who or where or what caused the pandemic, the truth is we are here now and need to adapt or starve, and I mean that quite literally for many people. Companies have shut down and millions have lost their employment or worse lost their companies due to the forced lockdowns. The truth of the matter is that this is not the [...]

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