TDC101 Digital Marketing
The Basics

Course Plan

New lesson each week for 12 months


$39.97 per month for 12 months

A business that doesn’t make sales is no business at all. But to make sales, you need leads. And once you have those leads, you need to know how to convert them. Using the web to create an online presence and to draw great, qualified leads to your business does not happen by accident.

Let us walk you through how to make the best use of the web – through smart online marketing and social media – to generate those all-important leads.


What We’ll Cover

Marketing Research 101

How do we see into the minds of our customers, and get the jump on our competitors? Let’s find out what makes them tick.

Identifying Your USP

What makes you different from your competitor? Here’s how to define your “remarkable” and put it to good use.

Who Is Your Target Audience?

Channel your efforts and use your budget wisely. Find out how to identify your target audience, and how to reach them effectively.

Brand Identity

You don’t get a second chance to make a first impression. Find out why your brand identity is one of your most valuable assets.

Telling Your Story

Every business has a story – here’s how to make yours worth reading, and how to make it work for you.

Psychology of Marketing

We are all driven by emotion. Knowing how your customers think equals tangible marketing success!

Email Marketing A-Z

Email is still one of the best and most cost-effective ways to get in front of your customer. Here’s how to do it properly.

Website Marketing 101

Savvy marketers, like policemen, are great at directing traffic. Read on to find out how to drive more quality traffic to your website?

SEO Demystified

SEO is the lifeblood of your online success. What does it mean, and how can you get it to work for you?

Social Media Made Simple

If you’re frightened of Facebook and ignorant about Instagram, read this to turn you into a social media mastermind.

Not sure? Why not try out 7 Day Gear Up Series

Course Overview

Why should I take this course?

Step By Step Guide

Our coaching team doesn’t just throw information at you. Rather, we have developed a step-by-step course which starts at the beginning and gives you the most relevant information in a logical, easy-to-follow order.

Our practical, hands-on coaching will show you how to:

  • Discover who your target audience is
  • Identify your unique selling points and unpack your brand
  • Use the science of marketing to your advantage
  • Uncover which tools to use, how, and why
  • Unpack SEO and how to make it work for you

And so much more!

You will be able to set up each element as you go along and watch it work for your business!

Invest In Your Success

Online marketing means no more knocking on cold doors or paying tens of thousands to mediocre sales reps.

Invest in your business by taking control of your online marketing.  It’s easier than you think!

Course Overview

Module 1 – Base to start building your brand – Brand Identity – Marketing Strategy

  • Where do I start?
  • Who do I talk to?
  • What channels do I use?

Module 2 – Applying the Digital Strategy – Tactics to enhance the attraction

  • What is a lead magnet?
  • How to create lead magnets
  • Deploying lead magnets

Module 3 – Converting the attraction to money – Tactics for closing the sale and collecting the money

  • Landing Page theory
  • Social Media theory
  • SEO/SEM conversion tactics

Module 4 – Enhancing the WOW – creating the magic – getting referrals and increasing the value of a client reputation management

  • Brand Management
  • Star Dust

How the course works

The course is completely online and powered by the Learn Dash platform.

4 Modules (broken up into 52 weeks).

$24.97 per calendar month for 12 months.

Homework each week, compiled and submitted at the end of each module.

15 minute Skype video call with The Coach on completion of the course to discuss the homework assignment and the next steps for your business.

TDC101 Digital Marketing
The Basics

Course Plan

New lesson each week for 12 months


$39.97 per month for 12 months

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