A business that doesn’t make sales is no business at all. But to make sales, you need leads. And once you have those leads, you need to know how to convert them. Using the web to create an online presence and to draw great, qualified leads to your business does not happen by accident.

Let us walk you through how to make the best use of the web – through smart online marketing and social media – to generate those all-important leads.


What We’ll Cover

Marketing Research 101

How do we see into the minds of our customers, and get the jump on our competitors? Let’s find out what makes them tick.

Identifying Your USP

What makes you different from your competitor? Here’s how to define your “remarkable” and put it to good use.

Who Is Your Target Audience?

Channel your efforts and use your budget wisely. Find out how to identify your target audience, and how to reach them effectively.

Brand Identity

You don’t get a second chance to make a first impression. Find out why your brand identity is one of your most valuable assets.

Telling Your Story

Every business has a story – here’s how to make yours worth reading, and how to make it work for you.

Psychology of Marketing

We are all driven by emotion. Knowing how your customers think equals tangible marketing success!

Email Marketing A-Z

Email is still one of the best and most cost-effective ways to get in front of your customer. Here’s how to do it properly.

Website Marketing 101

Savvy marketers, like policemen, are great at directing traffic. Read on to find out how to drive more quality traffic to your website?

SEO Demystified

SEO is the lifeblood of your online success. What does it mean, and how can you get it to work for you?

Social Media Made Simple

If you’re frightened of Facebook and ignorant about Instagram, read this to turn you into a social media mastermind.

Not sure? Why not try out 7 Day Gear Up Series

Course Overview

Why should I take this course?

Step By Step Guide

Our coaching team doesn’t just throw information at you. Rather, we have developed a step-by-step course which starts at the beginning and gives you the most relevant information in a logical, easy-to-follow order.

Our practical, hands-on coaching will show you how to:

  • Discover who your target audience is
  • Identify your unique selling points and unpack your brand
  • Use the science of marketing to your advantage
  • Uncover which tools to use, how, and why
  • Unpack SEO and how to make it work for you

And so much more!

You will be able to set up each element as you go along and watch it work for your business!

Invest In Your Success

Online marketing means no more knocking on cold doors or paying tens of thousands to mediocre sales reps.

Invest in your business by taking control of your online marketing.  It’s easier than you think!

Course Overview

Module 1 – Base to start building your brand – Brand Identity – Marketing Strategy

  • Where do I start?
  • Who do I talk to?
  • What channels do I use?

Module 2 – Applying the Digital Strategy – Tactics to enhance the attraction

  • What is a lead magnet?
  • How to create lead magnets
  • Deploying lead magnets

Module 3 – Converting the attraction to money – Tactics for closing the sale and collecting the money

  • Landing Page theory
  • Social Media theory
  • SEO/SEM conversion tactics

Module 4 – Enhancing the WOW – creating the magic – getting referrals and increasing the value of a client reputation management

  • Brand Management
  • Star Dust

How the course works

The course is completely online and powered by the Learn Dash platform.

4 Modules (broken up into 52 weeks).

$24.97 per calendar month for 12 months.

Homework each week, compiled and submitted at the end of each module.

15 minute Skype video call with The Coach on completion of the course to discuss the homework assignment and the next steps for your business.

TDC101 Digital Marketing
The Basics

Course Plan

New lesson each week for 12 months


$24.97 per month for 12 months

  • Jade Moore Avatar

    Jade Moore

    5 star rating

    Love what you do and how you help people to understand the digital environment.

    Vino Pillay Avatar

    Vino Pillay

    5 star rating

    Great training. Very insightful. You learn new things everyday

    Merrilyn Osborn Mack Avatar

    Merrilyn Osborn Mack

    5 star rating

    Thoroughly enjoyed the workshop this morning. A very informative experience that puts the digital media and how everything is linked into perspective. A lot of information to grasp but would like to put into practice the concepts discussed. A lot... read more

  • Searchmore Mwashita Avatar

    Searchmore Mwashita

    5 star rating

    Was a very good experience.The interaction with the Coach was so good.not a computer boffin but I could follow what he was talking about.

    Danie Barnard Avatar

    Danie Barnard

    5 star rating

    I have for a long time been looking for someone who can REALLY get the maximum out of digital marketing for me and my business. Based on what I saw and learned yesterday, I have no doubt I am at... read more

    Kelly McCarthy Avatar

    Kelly McCarthy

    5 star rating

    I learnt so much from their workshop. I can't wait to apply it practically !

  • Kevin Wilson Avatar

    Kevin Wilson

    5 star rating

    Absolutely incredible workshop that I attended this morning, had so much useful information given to us and taught in a very understanding manner. Loads to grasp but loved it all!! Great job guys!!!

    Jayshree Ramjee Avatar

    Jayshree Ramjee

    5 star rating

    What an amazing, informative workshop. Thank you Kenneth and Jade. For the lovely coffee as well!!

    Monica Groome Avatar

    Monica Groome

    5 star rating

    Good presentation to understand the digital world for your business

  • Arnold Palmer Avatar

    Arnold Palmer

    5 star rating

    Digital Coach 101 is a must for all businesses who wants to grow and enhance their online presence and even. The coach really opened my eyes how we under-utilize the digital and social media to increase our customer base and... read more

    Dayne Marshall Avatar

    Dayne Marshall

    5 star rating

    I found Kenneth to be very well informed in this world of Digital marketing and we will look at contracting them to learn a lot more

    Liza Claire Hooper Avatar

    Liza Claire Hooper

    4 star rating

    Very inspiring and informative workshop this morning Ken, our key takeaways for the morning ... "To have fun with what we are doing" share .. share ! and of course.... create a statement, that is spoken about.. because More is... read more

  • Charlotte D Blignaut Avatar

    Charlotte D Blignaut

    5 star rating

    Great #free session this morning, thank you! look forward to the coffee consult!

    Michael David Chiole Avatar

    Michael David Chiole

    5 star rating

    Thoroughly enjoyed the presentation. It was meaty and really demonstrated the possibilities of using our modern day exposure through Social Media and Websites. Optimisation of the use of these media I believe will create effective branding,marketing and generation of qualified... read more

    Stuart Goodwin Avatar

    Stuart Goodwin

    4 star rating

    Thank you Kenneth (and Jade and David) for the GREAT talk- I really learnt a lot and look forward to dealing more with you guys. I only gave you 4 stars because the water for the coffee ran out...hahaha!!

  • Gary Botha Avatar

    Gary Botha

    5 star rating

    Thank you Kenneth and Jade for inviting me to your session today. I have a whole new perspective on Digital Marketing now. The session was worth every minute of my time and has given me a lot to work on... read more

    Rodger Metelerkamp Avatar

    Rodger Metelerkamp

    5 star rating

    A belated thank you for a very informative workshop on a very complicated subject.

    Daksha Parsad Avatar

    Daksha Parsad

    5 star rating

    Excellent energy and great insight into the digital world. Real eye opener. Wouldn't mind attending again in all honesty. To the entire team :Thank you for a great seminar.

  • Chris Budai Avatar

    Chris Budai

    5 star rating

    Great workshop this morning thanks guys. Very informative and learned a great deal about the ins and outs of digital marketing...

    Stuart Steele Avatar

    Stuart Steele

    5 star rating

    What a superb presentation we heard about digital marketing. So informative and helpful to reach our digital goals. I would recommend your services and expertise to everyone

    Andrea Isaacson Avatar

    Andrea Isaacson

    5 star rating

    Thank you Kenneth and Jade for an awesome session on Tuesday. It was informative, entertaining and interactive. The content was simplified and explained in such a way that everyone was able to understand. Many "Uh Huh" moments and lightbulbs went... read more

  • Gallah Pankhurst Avatar

    Gallah Pankhurst

    5 star rating

    Wonderful! I really loved it! So enticing and entertaining

    Vongai Mumbula Avatar

    Vongai Mumbula

    4 star rating

    Attended the training on 9 May 2017. It was very informative and great to see how much effort was put into it. Great coach, great coffee! Thanks

    Penelope Michel Avatar

    Penelope Michel

    5 star rating

    Expert, Enthusiastic, Encouraging and Entertaining. Highly recommend The Digital Coach 101

  • Natasha Tash Grobler Avatar

    Natasha Tash Grobler

    5 star rating

    Thank you for the insightful training session. The digital coach is a great concept and I know that each sessions will help me improve my marketing skills.

    Trunette Vd Westhuizen Avatar

    Trunette Vd Westhuizen

    5 star rating

    Thank you for the very informative workshop this morning. I learned a lot and I am now really excited about digital marketing. I will definitely recommend @digitialcoach101 workshops to any business owner in any field!

    Hanita Muthray Avatar

    Hanita Muthray

    5 star rating

    Lots of valuable information. Thank you Kenneth and Jade

  • Tracy Harris Avatar

    Tracy Harris

    5 star rating

    Woooow what an amazing, informative and incredible morning to spend time Kenneth at his Digital marketing cource. I has so many aha moments and he has change the way I view facebook and websites and the importance thereof by having... read more

    Elise Hart Sonnenberg Avatar

    Elise Hart Sonnenberg

    5 star rating

    I was there today. Great overview of digital marketing. I am inspired to tell my story and to use the help of professionals at this game. Thanks Kenneth and your team for the motivation. Where to go from here....out there!

    Rico Zaaiman Avatar

    Rico Zaaiman

    5 star rating

    It is so refreshing to meet a team that understands the need to tell a story. Kenneth and Jade thank you for making this as much fun as we could have. Engaging, informative and thought-provoking!


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