Social Media Marketing
The Monetisation of Consumer Communication
Social media can be mystifying. Why does a Facebook video of a grumpy cat get a million views, while your offer of a discount on your product or service struggles to attract a few hundred? There are often no definitive answers to questions like these, and we may never have the full handle on social media marketing because we will never fully understand what tickles some people and what doesn’t.
But we can give it a darn good try!
Although we may not completely understand the psyche of social media, we do know one thing for sure – using it to promote your business definitely works!! Successful social media marketing can help you achieve a number of significant marketing goals, such as:
- Raising brand awareness and inspiring brand preference.
- Increasing relevant traffic to your website.
- Boosting conversions.
- Creating a brand identity, developing brand trust and encouraging positive brand association.
- Improving communication and interaction with your audience.
Increasing the audience levels of engagement with your brand on social media makes all your other marketing goals that much easier.
Using Social Media To Boost Your Brand
Social media started out simply as a way for people to connect with each other. Posting videos, pictures and snippets of info kept us in touch with lots of people simultaneously without having to send a hundred individual emails. Result!
Today, however, with almost half of the world’s population owning a smartphone, access to the Internet is more prolific than ever before, and people are using social media not only for connecting but also for voicing their opinions about anything and everything from politics to unemployment, fashion to the environment.
This is the secret behind the incredible and continuing rise in popularity of social media – it doesn’t just give you information, it allows for your dynamic interaction with that information. By offering content about your business that can be liked and shared, you create the potential for exposure that is unmatched on any other marketing platform.
What Social Media Marketing Companies Can Do For Your Business
Sadly, with social media marketing being the phrase that pays at the moment, there are a lot of cowboy companies eager to hitch their waggons to this particular star without having any real idea of what this responsibility actually entails. How hard can it be, right? Post a couple of things on Facebook, publish a few photos on Instagram and tweet the odd comment on Twitter and there you go – your social media marketing strategy done and dusted!
Um. No. Not even close.
At Digital Coach, we believe in having a carefully thought out, well managed and effectively executed social media marketing strategy that gets results. We monitor these results using different metrics to measure reach, growth, engagement, lead generation and increased website traffic.
We also actively and regularly monitor your chosen social media platforms and follow up with users. It’s not enough to just set and forget! Facebook comments need to be replied to – especially if they contain a criticism – and positive tweets from people about your company need to be re-tweeted.
The goal of social media marketing is to grow your business and your reputation. Choosing the right social media marketing company can help you achieve this goal.
Which Social Media Marketing Strategy Will Work For You?
There’s no such thing as a cookie cutter social media marketing strategy. At least, there shouldn’t be! At Digital Coach, we approach every client individually because we get that what worked for one company may not necessarily work for another. You have unique goals and you want specific things from your social media marketing. We are here to give that to you.
Of course, any social media marketing strategy needs a little time (usually from between three to six months) to start showing results, and it’s important for clients to understand this. But what makes Digital Coach different from many others in the industry is that we won’t just forget about you during that time!
We believe in regular (usually monthly) updates to show you how things are going. We provide useful and constructive feedback and will make recommendations for any changes to the strategy based on the metrics we’re seeing.
Social Media Marketing Courses
Social media marketing is a fascinating and continually evolving area and one all businesses need to embrace if they want to take full advantage of the excellent marketing opportunities social media provides.
Digital Coach offers several insightful social media marketing courses to help you understand more about this valuable marketing opportunity. Chat to us to find out more details.