Is Your Marketing Team A Digital Team?Kenneth Nel
Those of us who live in the beautiful town of Reading, Berkshire are really very lucky. Our county boasts such iconic attractions as Windsor Castle, Eton College and Royal Ascot. On top of that, Reading itself is a powerhouse of economic development. As the leading UK city for growth for the second consecutive year at the end of 2017, Reading continues to shine in several key areas, including job creation, skills development and income.
Our awesome town is also a highly fertile and nurturing environment for new businesses. Why? Do you even need to ask? But since you have, here are a few compelling reasons:
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- Clever people – Almost half our population has a University education, and two-thirds have five GCSEs.
- Innovative people – Many spin-offs of major corporate companies are based in Reading, and we have the second highest density of SMEs, after London.
- Connected people – Around £900m has been invested in our rail network and supporting structures. We enjoy good connections to London and Heathrow. There has also been extensive investment in the M4 Smart motorway.
Nigel Horton-Baker, Executive Director, Reading UK, expanded on this when he said, “The Reading economy continues to drive the success of the broader Thames Valley region. This success is underpinned by a highly skilled labour force, excellent connectivity and high wages – particularly in the digital sector. This is supported by high-level productivity and an exciting lifestyle that creates a healthy work-life balance for residents and employees in Reading.”
In other words, if you own a business in Reading, you are perfectly positioned for world domination. Ok, so maybe not really. But you are definitely in the perfect place to grow, make money and be successful. You might just, however, need a little nudge to help you on your way – and that’s where an experienced, on the ball digital team can really help.
What Does A Digital Team Actually Do?
A digital team is like a traditional marketing team, but with the volume turned all the way up to max. The digital technology explosion in the last few years has forever changed how consumers search for information, interact with each other, and buy products. The way businesses sell those products has changed too. Now we can take advantage of the multiple marketing channels available to reach our digitally connected customers right where they spend the most time – on the Internet.
These customers leverage the power of the Internet to influence brand reputation and buying behaviour. Their online habits are a gold mine of unprecedented insight and information for the savvy digital marketer.
So, how can you reach these digitally fit consumers? How can you make the best use of all the digital marketing channels available to you? You hire a digital team of experienced marketers to coach you through the process.
Think about this:
While you’re reading about Reading (see what I did there?) and how to take advantage of its many business opportunities, millions of people around the country – indeed, around the world – are busy on social media. They’re sharing content, talking about the latest issues, and inviting opinion from others on brands and products. You need an on the ball digital team to help you tap into this conversation and use it to your advantage.
A great digital marketing team not only helps you generate more qualified leads through your existing social media platforms and website, it can also deliver more qualified traffic to your website and help your business evolve to the next level.
Can your current marketing team do that?
Here’s How A Digital Coach Can Help You
In the same way that a fitness coach guides and directs your physical training and eating routine to make sure you get the best performance from your body, a digital coach guides your business’ marketing efforts so you can compete effectively in the increasingly digital world in which we live.
If your business isn’t where you want it to be, you need to market it more effectively. But unless your marketing team is also a digital team, you’re missing out on a world of unprecedented opportunities. A good digital coach, supported by a good digital team, can create a successful and powerful digital marketing strategy for your business. This includes:
- Responsive, mobile friend web development and design
- Search engine marketing and optimisation
- Social media marketing
- Digital marketing training
Yes, you could do it yourself. Sort of. The Internet is full of How To articles and blogs, such as this one from digital marketing guru, Neil Patel. But I’m sure I could also read up on how to service my own car, or even amputate my own foot. Perhaps there’s even a video or two I could watch. But to be honest, I’d far rather leave these kinds of things to the experts. After all, just because you can do something doesn’t mean you should.
So here’s my suggestion:
If you want to move away from more static traditional marketing into the dynamic world of digital marketing, or even if you just want to learn more about how digital marketing can transform the way the world sees your business, chat to Digital Coach. Our digital team is standing by. Reading, we’re ready for you!