Tag - brand identity

Who you are: the power of a great brand

First impressions count. Everyone knows that. From earliest childhood, parents, teachers, psychologists - and pretty much everyone else - repeats the message over and over. Making a good first impression can make all the difference. And it's not as hard as it may seem at first. The first secret to a great brand is a great business name. This can be tricky. Most people choose their business names for an infinite range of very personal reasons. But personal is not always professional. And [...]

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