Tag - copywriting

Content is king

Copywriting is more science than art. While talent always helps, the fact is that the basic steps for creating great content - content that gets you found - are easy to learn. Let's take a look at some of the foundations of great content: Remember that your words should never get in the way of what you're trying to communicate. As writers we're often tempted to show off our giant vocabulary and cleverness with the great words we choose. This is a [...]

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