Have you noticed that Google’s featured snippet and direct answers are at the top of its search results page? What does this mean for Search Engine Optimization? Does this spell the end of traditional content marketing?What it means for digital marketers is that content is more important than ever. And no, it does not spell the end of content marketing. If anything, it highlights its importance!
"Good" can be a subjective term: everyone has their own idea of what constitutes a good website, for instance, based on their tastes, preferences, needs, and personal experience. But a good website can be measured objectively in terms of delivery: does the website rank in Google searches?This is a useful benchmark, and it's what we use to define our websites as good - or in need of work.Often, what makes a website rank well in a Google search seems...
Copywriting is more science than art. While talent always helps, the fact is that the basic steps for creating great content - content that gets you found - are easy to learn.Let's take a look at some of the foundations of great content:Remember that your words should never get in the way of what you're trying to communicate. As writers we're often tempted to show off our giant vocabulary and cleverness with the great words we choose.This is a bad...
A website that doesn't get you found is worth nothing. It doesn't matter how pretty it looks. It doesn't matter how much you spent on it. It doesn't matter what your photography cost, or how great your e-commerce portal is. If you are not optimized for effective SEO or search engine optimized shame.All of that is wasted if no one very finds you.And without a site optimized for search, no one will.
