The Number Of People Using Social Media Tips The Scale At Three Billion Every DayKenneth Nel
Here Are 10 Social Media Tips You Need To Reach Them
JOHANNESBURG, SOUTH AFRICA, JULY 2018. As of April 2018, there were three billion active social media users in the world – each with an average of 5.54 social media accounts. Not surprising then, that over 90 percent of retail brands use two or more social media channels, and over 80 percent of SMEs use some kind of social platform for their marketing. Yes, that’s a lot of numbers, but we’re talking about a lot of people. Almost half the world’s population in fact – and 75 percent of its internet users. And we haven’t even begun to reach critical mass. No one’s really sure if there is even a saturation point when it comes to social media use. With a new social media user coming online every 15 seconds, if you’re not using at least three platforms to market your business, you soon won’t have a business to market. These social media tips will help:
To make your dreams come true, you first have to dream. But to make your social media dreams come true, you first have to plan. But not just any plan will do. If you want to make a chocolate cake, carrot cake, brownies and sausage rolls, you don’t just have one recipe and one set of ingredients, do you? Yes, they’re all food, but they all taste different and have different ingredients. You wouldn’t dream of making them all the same way, so why do you think it’s ok to apply one social media plan to all your marketing efforts?
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Twitter, Facebook, and Instagram are all social media, yes, but you have to treat them differently. You need mini-plans for each channel you want to leverage. And don’t try to leverage them all up front. Start with a maximum of three, and plan the heck out of what you want to do with them. Then do it properly.
If there is one thing about social media you need to understand right now it’s this: You cannot wing it, and you cannot do it whenever you feel in the mood. Effective use of social media to boost your business takes time, dedication and commitment. It’s absolutely essential to work out a regular schedule for your social media posts. This schedule should outline how often you plan to publish on each of the channels you want to use, as well as the type of content you want to publish. It’s no good frantically blogging for a week and then going radio silent. Or updating your Facebook pages every day for a month and then fading into oblivion.
We get that you’re busy, but so is everyone else. We don’t have time to miss you, so you need to make sure you never give us the chance to. Post regularly and consistently. No excuses. Just do it.
Two million videos get uploaded to social media every day. Why? Because we love videos. We can’t get enough of them. Videos, photos, cartoons, infographics….we are visual beings and we love visual content. We also process visuals up to 60 000 times faster than plain text.
As far as social media is concerned, it’s far easier to share a video or picture than it is an entire article. Images are also more suited to a wider variety of platforms, so people on Twitter or Instagram can easily and quickly consume the content – without having to click on a link. The pure sharability of images means they have to be part of your social media marketing plan.
Track, Measure, Analyse, and Record
Is yours one of the 40 percent of businesses that don’t track their social media ROI? Like, at all? Why are you even bothering with social media then, if you don’t even know whether or not it’s working for you? It’s time to get your social back on track! Look for how many impressions, mentions and visit you get on Twitter. Or how many likes and comments you have on Facebook. But don’t just do it once or twice. These, and other, metrics, should be checked once a week, once a month and on a quarterly basis so that you can quickly and easily see whether you need to change your existing plan.
There are so many more social media tips we could give you, but time and space are cruel masters. So, the time for reading is over, and the time for action has begun. At Digital Coach, we’re kind of social media ninjas. We understand that effective social media marketing takes time. In fact, it can pretty much be a full-time job. If you don’ have the time to do it properly yourself, then let us help.
We don’t believe in cookie-cutter social media marketing strategies. We approach every client individually – you have unique goals and you want specific things from your social media marketing. You also want – and expect – things from your social media marketing team. Especially feedback. We believe in regular updates to show you how things are going. We provide useful and constructive feedback and will make recommendations for any changes to the strategy based on the metrics we’re seeing.
Social media can be a minefield. Luckily for you, we have a map.