BEFORE YOU EVEN DIP YOUR TOE INTO THE DIGITAL WATERS, LET’S START BY
DEFINING WHAT WE MEAN BY DIGITAL MARKETING
Put simply, it’s a strategy that’s used to build a platform of growth by using digital media channels such as Facebook, LinkedIn, websites, email marketing and Google AdWords.
Beneath the surface, digital marketing can be a fun, fascinating and very rewarding world. But that’s only if you know what you’re doing.
And this is where The Digital Coach steps in.
To date we have helped countless managers, executives and company owners, by getting them started on their digital marketing journey. A journey that has allowed them to leverage all the opportunities of this fast emerging, highly exciting world.
Now we’re ready to take you on this journey.
So, take a deep breath and dive into a sea of knowledge about digital marketing.
THE LATEST BIG WAVE IN COMMUNICATION
Before you splash out on a digital marketing campaign, learn what you’re getting into by viewing our short video.
THE DIGITAL COACH 101.
BACK TO BASICS:
Online Marketing and
HAVE TAKEN THE PLUNGE
- Andrea Isaacson
Thank you Kenneth and Jade for an awesome session on Tuesday. It was informative, entertaining and interactive. The content was simplified and explained in such a way that everyone was able to understand. Many "Uh Huh" moments and lightbulbs went... read more3/30/2017
- Antoinette Antz Hurter
What a well presented seminar, i have been to a few, and this was probably one of the most well presented and interactive ones ! Would definitely recommend to anyone that needs a mind shift into why Social Media is... read more3/29/2018
- Suné Nel
Attended a quick lecture on the 29th August at 3M, and enjoyed it immensely! So many small things that you never think of was explained quickly and efficiently. As a Graphic Designer and Web Developer I learned so much not... read more8/30/2017Michael David Chiole
Thoroughly enjoyed the presentation. It was meaty and really demonstrated the possibilities of using our modern day exposure through Social Media and Websites. Optimisation of the use of these media I believe will create effective branding,marketing and generation of qualified... read more6/30/2017
- Teboho Sankofa Thuswa
The Digital Coach 101 offered the entrepreneurs that were invited by NYDA the best business coaching presentation that was eye opening. We really learnt a lot and I believe that this company is certainly for the future. The digital insights... read more4/16/2018
- Gloria Glowarm Lwams
i attended the Digital Marketing Workshop it was so informative and excellent learning tips about the Social Media platforms.3/28/2018
I really loved learning about SEO and how Google pick up your website or pages and links it to what the... read more
- Karen Vipond Saeys
Thanks Kenneth for introducing me to the lesser known world of social media and it's potential. I am a small business trying to get myself out there. I do not have the time, neither the inclination to understand all the... read more10/30/2017
- Diana Kumst
I have been running my own business since 1994 and have found the progression of digital media and technology quite overwhelming and a really hard act to follow. I think many self-owned business struggle with the new emerging technologies... read more7/31/2017
- Shaunique Assy
What an interesting, enlightening session. We have just ventured into the digital space and i feel that Kenneth has equipped us with some more tools to assist with the growth that we need. Definitely coming back for more, and definitely... read more4/25/2018
NO NEED TO FLOUNDER
Answer yes to all the questions below and you’re a digital whiz.
Answer no to any one of them and you will need some Digital Coach assistance.
#1: Do you lack the time and resources to train an in-house digital marketing team to get the results you need?
#2: Are you tired of paying out your hard-earned money to digital marketing contractors without seeing any measurable results?
#3: Are you wasting money on ads without any tangible results?
#4: Is there a disconnect between management expectations and marketing execution?
#5: Are your hot leads falling through the cracks because you have no follow-up system in place?
#6: Do you have a database of potential customers that you simply don’t know what to do with?
#7: Do you lack the time and resources to train an in-house digital marketing team to get the results you need?
FOR THE SHARKS OUT THERE
From the smallest start-ups, to medium size companies, to the
largest multinational corporates, chaos abounds.
Even to the most seasoned marketers, digital marketing means
unchartered waters. And what they may know about marketing via
traditional media doesn’t always apply to the fast-emerging digital
Compounding the problems are certain digital marketing agencies
who are enjoying a feeding frenzy from all this confusion.
In fact, when your company is bleeding customers due to the lack
of time, resources and knowledge about digital marketing, these
guys can smell blood from miles away.
IF YOU’RE ALL AT SEA BECAUSE YOU
CAN’T ANSWER ANY OF THE ABOVE QUESTIONS,
THEN YOU’RE HARDLY ALONE.
DIGITAL MARKETING POSTS
THAT’LL HELP YOU CAST THE NET WIDER
WITH DIGITAL COACH
YOU WILL FIND GOLD
AT DIGITAL COACH 101, WE DON’T JUST SEND YOU A MANUAL AND LEAVE YOU TO YOUR OWN DEVICES.
We stick by you, shoulder to shoulder, so as to help you leverage all the
massive potential of digital marketing that can contribute to making
your business grow.
We coach you in strategic, targeted digital marketing campaigns that
will not only resonate with your target audience but will also result in a
We also keep you in the loop with trackable and measurable results.
And, you’ll be glad to know, all this is achieved well within your
THE DIGITAL LIFE SUPPORT SYSTEM
(ASSURING THAT DIGITAL MARKETING WON’T DRIVE YOU AROUND THE BENDS)
To help business owners and managers who lack the time and
money to hire and train a digital marketing team, we have
developed our Digital Life Support System.
Not only does it greatly simplify issues, it also takes you
through all the processes you need to take as you tackle
you marketing efforts on the most commonly used
ENSURING THAT YOUR MARKETING SPEND IS
BANG ON THE MONEY
However, at the Digital Coach we recommend being more
circumspect and follow an old navel tactic that ensures you don’t
deplete your budget on an untested campaign.
Here’s how it worked: before engaging the enemy, smart naval
commanders would first order a few musket shots to be fired at the
targeted ship so as to accurately establish the range. Doing this
meant they wouldn’t waste expensive cannon balls.
It’s a very simple but highly effective tactic that can be applied to
your digital marketing campaign.
BEFORE COMMENCING A DIGITAL MARKETING
CAMPAIGN, MOST PEOPLE WOULD INSTINCTIVELY
WANT TO BRING IN THE BIG GUNS AND START
BLASTING AWAY WITH ALL RESOURCES
And acquiring this knowledge through The Digital Coach results in a number of benefits that directly impact on your budget. For instance:
You won’t waste your budget
without first gathering
You will be assured that your
online activities are 100%
sales driven and not
nice-to-have vanity pieces.
You will be able to constantly
monitor your processes and
platforms to ensure that all
elements are working for you at
the optimal level.
You’ll be able to discover
that truly works for you, and
you’ll be able to leverage it
to the fullest.
ON YOUR SOCIAL MEDIA OPTIONS
Establish a professional social media presence; maintain targeted communication with your audience; enhance your brand by growing your audience; utilise social media advertising channels to reach specific audience segments.
Design, build and optimise beautifully functional websites which speak to your ideal client. Custom content and technical know-how ensure a practical site which search engines will love. A good website is your silent salesperson working for you 24/7.
The correct set-up and ongoing maintenance of SEO allows you to grow your digital footprint and get found for the right search terms by the right people – when they’re looking for you.
Google search ads, display ads or social media ads are created and optimised for your ideal client. Careful tracking and ongoing measurement ensure no wasted spend and sends hot leads to your door
Your database is only as good as your communication with your customers. Create engaging newsletters and compelling messages to maintain contact with your clients and keep your business front of mind.
Slash the time and money spent on following up and communicating with customers who may not be ready to buy. Our automated marketing funnels attract, maintain and channel your customers without missing a beat, and make your service levels look fantastic.