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Exclusive Digital Marketing Life Support System Turns Marketing Chaos into Cash

We help mid-sized to large businesses double their revenue  and eliminate wasted marketing spend by making use of our exclusive Digital Marketing Life Support System.

Are you tired of paying out your hard-earned money to digital marketing contractors without seeing any measurable results?

Do you lack the time and resources to train an in-house digital marketing team to get the results you need?

Are you wasting money on ads without any tangible results?

Is there a disconnect between management expectations and marketing execution?

Are your hot leads falling through the cracks because you have no follow-up system in place?

Do you have a database of potential customers that you simply don’t know what to do with?

Are you confused by the sheer volume of digital marketing channels available?

If any of these painful points strike a chord, then you’re not alone. From small businesses to large corporates, digital chaos abounds and results in directionless spending on “the next big thing.”

However, it’s not your fault. Digital marketing agencies are making a fortune out of this confusion and the lack of time and resources available to decision-makers.

Transforming Digital Marketing Chaos into Cash

The Digital Life Support System available exclusively from The Digital Coach is your next logical step if you find that your marketing efforts are floundering.

We work closely with you to grow your business through strategic, targeted digital marketing with a guaranteed ROI. We keep you in the loop with trackable and measurable results and stay on top of your marketing spend.

The Digital Life Support System is for the business owner or manager who lacks the time and money to hire and train a marketing team, as well as stay on top of digital marketing best practice.

What Does The Digital Life Support System Include?

The digital avenues you need depend largely on your business, but can include any or all of the following:

Social Media

Establish a professional social media presence; maintain targeted communication with your audience; enhance your brand by growing your audience; utilise social media advertising channels to reach specific audience segments.

Website

Design, build and optimise beautifully functional websites which speak to your ideal client. Custom content and technical know-how ensure a practical site which search engines will love. A good website is your silent salesperson working for you 24/7.

Search Engine Optimisation (SEO)

The correct set-up and ongoing maintenance of SEO allows you to grow your digital footprint and get found for the right search terms by the right people – when they’re looking for you.

Online Advertising

Google search ads, display ads or social media ads are created and optimised for your ideal client. Careful tracking and ongoing measurement ensure no wasted spend and sends hot leads to your door.

Email marketing

Your database is only as good as your communication with your customers. Create engaging newsletters and compelling messages to maintain contact with your clients and keep your business front of mind.

Automated Marketing Solutions

Slash the time and money spent on following up and communicating with customers who may not be ready to buy. Our automated marketing funnels attract, maintain and channel your customers without missing a beat, and make your service levels look fantastic.
  • Liza Claire Hooper Avatar
    Liza Claire Hooper

    Very inspiring and informative workshop this morning Ken, our key takeaways for the morning ... "To have fun with what we are doing" share .. share ! and of course.... create a statement, that is spoken about.. because More is... read more

    Hanita Muthray Avatar
    Hanita Muthray

    Lots of valuable information. Thank you Kenneth and Jade

    Charlotte D Blignaut Avatar
    Charlotte D Blignaut

    Great #free session this morning, thank you! look forward to the coffee consult!

  • Stuart Goodwin Avatar
    Stuart Goodwin

    Thank you Kenneth (and Jade and David) for the GREAT talk- I really learnt a lot and look forward to dealing more with you guys. I only gave you 4 stars because the water for the coffee ran out...hahaha!!

    Vino Pillay Avatar
    Vino Pillay

    Great training. Very insightful. You learn new things everyday

    Lizet Coelho Rosen Avatar
    Lizet Coelho Rosen

    Attended the full day digital workshop today, and have an absolute wealth of information to work with!

    Thank you �

  • Elise Hart Sonnenberg Avatar
    Elise Hart Sonnenberg

    I was there today. Great overview of digital marketing. I am inspired to tell my story and to use the help of professionals at this game. Thanks Kenneth and your team for the motivation. Where to go from here....out there!

    Gary Botha Avatar
    Gary Botha

    Thank you Kenneth and Jade for inviting me to your session today. I have a whole new perspective on Digital Marketing now. The session was worth every minute of my time and has given me a lot to work on... read more

    Michael David Chiole Avatar
    Michael David Chiole

    Thoroughly enjoyed the presentation. It was meaty and really demonstrated the possibilities of using our modern day exposure through Social Media and Websites. Optimisation of the use of these media I believe will create effective branding,marketing and generation of qualified... read more

  • Gareth Coats Avatar
    Gareth Coats

    If you're looking for a vibrant, clearly pitched and informative way to learn more about Digital Marketing then The Digital Coach 101 is perfect for you. Kenneth has a wealth of information he just can't help but sharing, his advice... read more

    Merrilyn Osborn Mack Avatar
    Merrilyn Osborn Mack

    Thoroughly enjoyed the workshop this morning. A very informative experience that puts the digital media and how everything is linked into perspective. A lot of information to grasp but would like to put into practice the concepts discussed. A lot... read more

    Stuart Steele Avatar
    Stuart Steele

    What a superb presentation we heard about digital marketing. So informative and helpful to reach our digital goals. I would recommend your services and expertise to everyone

  • Chanti Jackson Avatar
    Chanti Jackson

    Attended the free digital marketing workshop today. Kenneth shared valuable information which is vital to anyone who wants to maximise their business digitally. All the information was easy to understand and Kenneth is superbly knowledgable about all aspects of digital... read more

    Bridgie Thysse Avatar
    Bridgie Thysse

    Thank You to Kenneth and David for sharing their knowledge with me at their recent Digital Talk! The information received is beyond valuable and I am so excited to put it into action �� A wonderful Team to work with!

    Kevin Wilson Avatar
    Kevin Wilson

    Absolutely incredible workshop that I attended this morning, had so much useful information given to us and taught in a very understanding manner. Loads to grasp but loved it all!! Great job guys!!!

  • Chris Budai Avatar
    Chris Budai

    Great workshop this morning thanks guys. Very informative and learned a great deal about the ins and outs of digital marketing...

    Danie Barnard Avatar
    Danie Barnard

    I have for a long time been looking for someone who can REALLY get the maximum out of digital marketing for me and my business. Based on what I saw and learned yesterday, I have no doubt I am at... read more

    Dayne Marshall Avatar
    Dayne Marshall

    I found Kenneth to be very well informed in this world of Digital marketing and we will look at contracting them to learn a lot more

  • Kelly McCarthy Avatar
    Kelly McCarthy

    I learnt so much from their workshop. I can't wait to apply it practically !

    Monica Groome Avatar
    Monica Groome

    Good presentation to understand the digital world for your business

    Yvonne Kotze Avatar
    Yvonne Kotze

    Thank you for a well informed and helpful workshop.

  • Jade Moore Avatar
    Jade Moore

    Love what you do and how you help people to understand the digital environment.

    Penelope Michel Avatar
    Penelope Michel

    Expert, Enthusiastic, Encouraging and Entertaining. Highly recommend The Digital Coach 101

    Vongai Mumbula Avatar
    Vongai Mumbula

    Attended the training on 9 May 2017. It was very informative and great to see how much effort was put into it. Great coach, great coffee! Thanks

  • Arnold Palmer Avatar
    Arnold Palmer

    Digital Coach 101 is a must for all businesses who wants to grow and enhance their online presence and even. The coach really opened my eyes how we under-utilize the digital and social media to increase our customer base and... read more

    Jayshree Ramjee Avatar
    Jayshree Ramjee

    What an amazing, informative workshop. Thank you Kenneth and Jade. For the lovely coffee as well!!

    Tracy Harris Avatar
    Tracy Harris

    Woooow what an amazing, informative and incredible morning to spend time Kenneth at his Digital marketing cource. I has so many aha moments and he has change the way I view facebook and websites and the importance thereof by having... read more

  • Trunette Vd Westhuizen Avatar
    Trunette Vd Westhuizen

    Thank you for the very informative workshop this morning. I learned a lot and I am now really excited about digital marketing. I will definitely recommend @digitialcoach101 workshops to any business owner in any field!

    Rodger Metelerkamp Avatar
    Rodger Metelerkamp

    A belated thank you for a very informative workshop on a very complicated subject.

    Natasha Tash Grobler Avatar
    Natasha Tash Grobler

    Thank you for the insightful training session. The digital coach is a great concept and I know that each sessions will help me improve my marketing skills.

Let the Digital Coach plug the holes in your digital marketing strategy

Contact us today and let us show you what digital marketing can do for your business.

Contact Us

Instant Gratification – Bad Language in the Digital Ecosystem!

We live in a 2-minute noodle society. Everybody wants it all, and they want it now. However, faster isn’t always better, and often, it’s not even possible.

Think of digital marketing like planting a seed. You select the best soil, the best spot in the sun, and you water it liberally. The next day you see, to your horror, that nothing has happened. Obviously, your seed must be broken, so you throw it away and plant another one.

Digital marketing takes time. But… your digital marketing agency should still be showing you results from the start.

The Digital Coach team works closely with you to establish the unique needs of your business.

What You Should Expect From Your Digital Marketing Agency

Planning for Success

Problem

I think that “everyone is my audience.” I think that my competition is the guy up the road, and I have something of a spray-and-pray approach to my marketing.

Solution

What exactly do you sell? Who are your ideal clients? Where do they hang out online? What language do they use? What are their buying cycles? Who is your competition? What are your expectations?

We work with you to establish this information which sets you up for success and forms the framework for your digital marketing strategy.

Execute for Results

Problem

Facebook likes don’t equate to sales. Funny cat videos don’t boost your brand. You are struggling to decipher the correct message and method of communication for your desired outcome.

Solution

Knowing how to speak to your audience in terms that they will understand, knowing the imagery that will entice them, and having the experience to put together the best ad campaign for immediate results is what we do every day.

We know the psychology of what makes people buy, what colours and words work best for certain industries or demographics, and how to unpack these in an easily-digestible way.

Report and Measure

Problem

You don’t know what worked and what didn’t. You have no idea how much you spent on the channels you used, or if you were better off with a leaflet campaign.

Solution

We track everything! Which words were more effective in the ads? What time of day do you get the most engagement? How much did each lead cost you? What can we add or remove to make this campaign even better?

Each business has its own unique personality and therefore different strategies are required – there is no one-size-fits-all marketing solution. Which means that it’s important that we share information and uncover the winning formula for your company.

Digital Coach clients know exactly how much they are spending on each lead and how it affects their turnover.

Digital DIY – Can You Go It Alone?

Would you trust Janet from reception to draft your company’s annual tax return? Would you get Colin from sales to install your new air-conditioner? Could your junior administrator be trusted to manage your key accounts?

If the answer to these questions is a resounding “No!” then why would you consider tasking an untrained staff member with marketing your business?

Dabbling in Digital = Digital Waste

Digital marketing for business is not simply a nice-to-have bolt-on which can be assigned to anyone to knows how to use Facebook. It represents the education of your audience, the collection of leads, the sales process, and each step of your customer journey.

Dabbling in digital marketing is most often a waste of money and a waste of time. Who can afford that?

However, what if you would really like to keep your digital marketing in-house?

Digital Marketing Training Program for DIY-ers

Each business has different needs. Perhaps you have some pretty awesome staff which need some training on how to effectively manage your digital marketing program? That’s a great option to have.

If this is you, then you will be thrilled to know that we have developed a full digital marketing training program which allows your key players to learn on the job while we work closely with them and show them the ropes, walking with them each step of the way until they are competently able to execute your marketing strategy.

No online bloopers, no wasted marketing spend, no waste of time and resources – and best of all, a solid and measurable ROI.

Marketing training courses offer some valuable insight and will certainly help your growing team to understand why they are doing what they do. However, the Digital Coach have a thorough grasp of the digital ecosystem built on two decades of hands-on experience and can efficiently tailor a bespoke strategy to help you achieve your unique goals.

Call the Digital Coach now and chat with one of our friendly team.

Contact Us

Case Study

An online store had been ticking over for several years, but wanted to see more growth. On the surface they were doing the right things: maintaining a good website, regular social media activity and reaching out via newsletters.

It was clear that they needed some external input. “We had so many ideas, but we were struggling to get the clarity to prioritise.”

Meeting with the Digital Coach team was enlightening.

“We refined and spent a lot of time on who we are, what our (online) personality is and who we want to relate to.”

The result?

  • Turnover has grown by 26%
  • Average number of daily orders is up 38%
  • Average basket value up by 20%
  • Email newsletter subscriptions are up 160% within 2 months. The open rate is 42% which is considerably higher than the industry average of 17% and the click through rate is now 21% versus 2.5%.
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