What is Digital Marketing?

It is a strategy used to build a platform for growth using channels and media such as Facebook, Websites, Email Marketing, and Google Adwords

In case you don’t understand how broad Digital Marketing is as a strategy and not a term – view the video to get a better idea

  • Chanti Jackson Avatar
    Chanti Jackson

    Attended the free digital marketing workshop today. Kenneth shared valuable information which is vital to anyone who wants to maximise their business digitally. All the information was easy to understand and Kenneth is superbly knowledgable about all aspects of digital... read more

    Tarryn King Norris Avatar
    Tarryn King Norris

    Yesterday session was amazing. Most businesses do not understand this world so they rely very heavily on their suppliers to help navigate through it. However, most businesses don't know if they are doing it right or getting any ROI. Thanks... read more

    Liesje Paulsen Avatar
    Liesje Paulsen

    I enjoyed the workshop and found the information to be insightful and beneficial. If you need a "road map" for all things digital marketing, then this is the A - Z workshop, that gives you all the "hand holding" you... read more

  • Liza Claire Hooper Avatar
    Liza Claire Hooper

    Very inspiring and informative workshop this morning Ken, our key takeaways for the morning ... "To have fun with what we are doing" share .. share ! and of course.... create a statement, that is spoken about.. because More is... read more

    Greg Hurwitz Avatar
    Greg Hurwitz

    Brilliant Session that gives you an understanding of the basics and best practises!

    Yvonne Kotze Avatar
    Yvonne Kotze

    Thank you for a well informed and helpful workshop.

  • Monica Groome Avatar
    Monica Groome

    Good presentation to understand the digital world for your business

    Bryce Greeff Avatar
    Bryce Greeff

    I'd just like to give a Big Shout out to Kenneth, David and Jade who spent their time and energy on the morning of Thursday 16 March, to educate, facilitate and navigate our small intimate group through the intricacy of... read more

    Derek J Stone Avatar
    Derek J Stone

    Awesome work as always from these guys - keep it up

  • Diana Kumst Avatar
    Diana Kumst

    I have been running my own business since 1994 and have found the progression of digital media and technology quite overwhelming and a really hard act to follow. I think many self-owned business struggle with the new emerging technologies... read more

    Merrilyn Osborn Mack Avatar
    Merrilyn Osborn Mack

    Thoroughly enjoyed the workshop this morning. A very informative experience that puts the digital media and how everything is linked into perspective. A lot of information to grasp but would like to put into practice the concepts discussed. A lot... read more

    Charlotte D Blignaut Avatar
    Charlotte D Blignaut

    Great #free session this morning, thank you! look forward to the coffee consult!

  • Natasha Tash Grobler Avatar
    Natasha Tash Grobler

    Thank you for the insightful training session. The digital coach is a great concept and I know that each sessions will help me improve my marketing skills.

    Trevor Connell Avatar
    Trevor Connell

    It was kinda like watching your teacher do standup comedy. Very informative and highly open to questions. There was no rush to finish and I left with a lot to contemplate as well as my weight's worth of ideas.

    Thank you...
    read more

    Kit Johnson Avatar
    Kit Johnson

    Kenneth Nel delivered a fascinating presentation on Digital Marketing at 3M Head Office in Gallo Manor. I was quite taken back by the depth of the presentation, which will be the future success for many companies.

    I appreciated Kenneth’s talk and...
    read more

  • Monique Muller Avatar
    Monique Muller

    Great presentation! Very informative & inspiring, it was easy to understand and motivates a person to do more & "love what you do". Thank you Kenneth!

    Jayshree Ramjee Avatar
    Jayshree Ramjee

    What an amazing, informative workshop. Thank you Kenneth and Jade. For the lovely coffee as well!!

    Paul Walker Avatar
    Paul Walker

    Digital coach 101 Kenneth Nel is "THE" Information Age and Social Media Guru! Was life-changing to hear how you can network and expand your reach in today's fast paced business world at the Digital Coach 101 Workshop @ 3M. If... read more

  • Arnold Palmer Avatar
    Arnold Palmer

    Digital Coach 101 is a must for all businesses who wants to grow and enhance their online presence and even. The coach really opened my eyes how we under-utilize the digital and social media to increase our customer base and... read more

    Brendan Hannan Avatar
    Brendan Hannan

    Had a great and really informative morning seminar with the Digital Coach! In a industry with constant new and sometimes confusing information, it was a clear and very informative presentation. Time well we'll spent with a great speaker!

    Michael David Chiole Avatar
    Michael David Chiole

    Thoroughly enjoyed the presentation. It was meaty and really demonstrated the possibilities of using our modern day exposure through Social Media and Websites. Optimisation of the use of these media I believe will create effective branding,marketing and generation of qualified... read more

  • Charles Morton Avatar
    Charles Morton

    I have been to this workshop twice!

    The first time I went as a skeptic. I went a second time to just listen!

    I went not to takes notes or to be convinced about the subject matter, just to take...
    read more

    Chris Budai Avatar
    Chris Budai

    Great workshop this morning thanks guys. Very informative and learned a great deal about the ins and outs of digital marketing...

    Ronelle Booyens Avatar
    Ronelle Booyens

    Absolutely brilliant! I learnt SO SO much. Realised there is a lot I don't know. Very informative workshop. Made me think very differently about digital marketing! Will definitely recommend this course!

  • Chris Nel Avatar
    Chris Nel

    Even if I did not pay for the presentation, we travelled 600km to attend and I can assure you it was money well spend.

    The presentation was effective, on time and very informative.

    I realised we need a lot more info...
    read more

    Rodger Metelerkamp Avatar
    Rodger Metelerkamp

    A belated thank you for a very informative workshop on a very complicated subject.

    Munira Carim Avatar
    Munira Carim

    What an informative, fun workshop. Kenneth is an engaging speaker and his passion for his work is apparent. I've learned so many tips and tricks in two hours, I can't wait to see what more he has in store for... read more

  • Carla Fourie Schrage Avatar
    Carla Fourie Schrage

    Wonderful morning spent with Kenneth! So much useful information. Thanks a lot!

    Eddie Bunting Avatar
    Eddie Bunting

    Yesterdays digital marketing seminar with The Digital Coach 101 was really great. I am a company owner who really learnt a lot about online presence and the way google operates with its algorithms. I left understanding how much more... read more

    Gary Botha Avatar
    Gary Botha

    Thank you Kenneth and Jade for inviting me to your session today. I have a whole new perspective on Digital Marketing now. The session was worth every minute of my time and has given me a lot to work on... read more

Are You Looking For Results?

Do you lack the time and resources to train an in-house digital marketing team to get the results you need?

Are you tired of paying out your hard-earned money to digital marketing contractors without seeing any measurable results?

Are you wasting money on ads without any tangible results?

Is there a disconnect between management expectations and marketing execution?

Are your hot leads falling through the cracks because you have no follow-up system in place?

Do you have a database of potential customers that you simply don’t know what to do with?

Are you confused by the sheer volume of digital marketing channels available?

If any of these painful points strike a chord, then you’re not alone. From small businesses to large corporates, digital chaos abounds and results in directionless spending on “the next big thing.”

However, it’s not your fault. Digital marketing agencies are making a fortune out of this confusion and the lack of time and resources available to decision-makers.

For Digital Marketing That Works Chat To The Digital Coach!

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Transforming Digital Marketing Chaos into Cash

The Digital Life Support System available exclusively from The Digital Coach is your next logical step if you find that your marketing efforts are floundering.

We work closely with you to grow your business through strategic, targeted digital marketing with a guaranteed ROI. We keep you in the loop with trackable and measurable results and stay on top of your marketing spend.

The Digital Life Support System is for the business owner or manager who lacks the time and money to hire and train a marketing team, as well as stay on top of digital marketing best practice.

Should I Invest in a Paid Search Campaign to Attract my Audience?

What Does The Digital Life Support System Include?

The digital avenues you need depend largely on your business, but can include any or all of the following:

Social Media

Establish a professional social media presence; maintain targeted communication with your audience; enhance your brand by growing your audience; utilise social media advertising channels to reach specific audience segments.

Website

Design, build and optimise beautifully functional websites which speak to your ideal client. Custom content and technical know-how ensure a practical site which search engines will love. A good website is your silent salesperson working for you 24/7.

Search Engine Optimisation (SEO)

The correct set-up and ongoing maintenance of SEO allows you to grow your digital footprint and get found for the right search terms by the right people – when they’re looking for you.

Online Advertising

Google search ads, display ads or social media ads are created and optimised for your ideal client. Careful tracking and ongoing measurement ensure no wasted spend and sends hot leads to your door.

Email marketing

Your database is only as good as your communication with your customers. Create engaging newsletters and compelling messages to maintain contact with your clients and keep your business front of mind.

Automated Marketing Solutions

Slash the time and money spent on following up and communicating with customers who may not be ready to buy. Our automated marketing funnels attract, maintain and channel your customers without missing a beat, and make your service levels look fantastic.

Let the Digital Coach plug the holes in your digital marketing strategy

Contact us today and let us show you what digital marketing can do for your business.

Contact Us

Instant Gratification – Bad Language in the Digital Ecosystem!

We live in a 2-minute noodle society. Everybody wants it all, and they want it now. However, faster isn’t always better, and often, it’s not even possible.

Think of digital marketing like planting a seed. You select the best soil, the best spot in the sun, and you water it liberally. The next day you see, to your horror, that nothing has happened. Obviously, your seed must be broken, so you throw it away and plant another one.

Digital marketing takes time. But… your digital marketing agency should still be showing you results from the start.

The Digital Coach team works closely with you to establish the unique needs of your business.

What You Should Expect From Your Digital Marketing Agency

Planning for Success

Problem

I think that “everyone is my audience.” I think that my competition is the guy up the road, and I have something of a spray-and-pray approach to my marketing.

Solution

What exactly do you sell? Who are your ideal clients? Where do they hang out online? What language do they use? What are their buying cycles? Who is your competition? What are your expectations?

We work with you to establish this information which sets you up for success and forms the framework for your digital marketing strategy.

What You Should Expect From Your Digital Marketing Agency
Digital Marketing for Success

Execute for Results

Problem

Facebook likes don’t equate to sales. Funny cat videos don’t boost your brand. You are struggling to decipher the correct message and method of communication for your desired outcome.

Solution

Knowing how to speak to your audience in terms that they will understand, knowing the imagery that will entice them, and having the experience to put together the best ad campaign for immediate results is what we do every day.

We know the psychology of what makes people buy, what colours and words work best for certain industries or demographics, and how to unpack these in an easily-digestible way.

Report and Measure

Problem

You don’t know what worked and what didn’t. You have no idea how much you spent on the channels you used, or if you were better off with a leaflet campaign.

Solution

We track everything! Which words were more effective in the ads? What time of day do you get the most engagement? How much did each lead cost you? What can we add or remove to make this campaign even better?

Each business has its own unique personality and therefore different strategies are required – there is no one-size-fits-all marketing solution. Which means that it’s important that we share information and uncover the winning formula for your company.

Digital Marketing Track and Measure

Digital Coach clients know exactly how much they are spending on each lead and how it affects their turnover.

Digital DIY – Can You Go It Alone?

Would you trust Janet from reception to draft your company’s annual tax return? Would you get Colin from sales to install your new air-conditioner? Could your junior administrator be trusted to manage your key accounts?

If the answer to these questions is a resounding “No!” then why would you consider tasking an untrained staff member with marketing your business?

Dabbling in Digital = Digital Waste

Digital marketing for business is not simply a nice-to-have bolt-on which can be assigned to anyone to knows how to use Facebook. It represents the education of your audience, the collection of leads, the sales process, and each step of your customer journey.

Dabbling in digital marketing is most often a waste of money and a waste of time. Who can afford that?

However, what if you would really like to keep your digital marketing in-house?

Digital Marketing Training Program for DIY-ers

Each business has different needs. Perhaps you have some pretty awesome staff which need some training on how to effectively manage your digital marketing program? That’s a great option to have.

If this is you, then you will be thrilled to know that we have developed a full digital marketing training program which allows your key players to learn on the job while we work closely with them and show them the ropes, walking with them each step of the way until they are competently able to execute your marketing strategy.

No online bloopers, no wasted marketing spend, no waste of time and resources – and best of all, a solid and measurable ROI.

Marketing training courses offer some valuable insight and will certainly help your growing team to understand why they are doing what they do. However, the Digital Coach have a thorough grasp of the digital ecosystem built on two decades of hands-on experience and can efficiently tailor a bespoke strategy to help you achieve your unique goals.

Call the Digital Coach now and chat with one of our friendly team.

Contact Us

Case Study

An online store had been ticking over for several years, but wanted to see more growth. On the surface they were doing the right things: maintaining a good website, regular social media activity and reaching out via newsletters.

It was clear that they needed some external input. “We had so many ideas, but we were struggling to get the clarity to prioritise.”

Meeting with the Digital Coach team was enlightening.

“We refined and spent a lot of time on who we are, what our (online) personality is and who we want to relate to.”

The result?

  • Turnover has grown by 26%
  • Average number of daily orders is up 38%
  • Average basket value up by 20%
  • Email newsletter subscriptions are up 160% within 2 months. The open rate is 42% which is considerably higher than the industry average of 17% and the click through rate is now 21% versus 2.5%.
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