What is Digital Marketing?
It is a strategy used to build a platform for growth using channels and media such as Facebook, Websites, Email Marketing, and Google Adwords
In case you don’t understand how broad Digital Marketing is as a strategy and not a term – view the video to get a better idea
- Chanti Jackson
Attended the free digital marketing workshop today. Kenneth shared valuable information which is vital to anyone who wants to maximise their business digitally. All the information was easy to understand and Kenneth is superbly knowledgable about all aspects of digital... read moreTarryn King Norris
Yesterday session was amazing. Most businesses do not understand this world so they rely very heavily on their suppliers to help navigate through it. However, most businesses don't know if they are doing it right or getting any ROI. Thanks... read moreLiesje Paulsen
I enjoyed the workshop and found the information to be insightful and beneficial. If you need a "road map" for all things digital marketing, then this is the A - Z workshop, that gives you all the "hand holding" you... read more
- Liza Claire Hooper
Very inspiring and informative workshop this morning Ken, our key takeaways for the morning ... "To have fun with what we are doing" share .. share ! and of course.... create a statement, that is spoken about.. because More is... read more
- Bryce Greeff
I'd just like to give a Big Shout out to Kenneth, David and Jade who spent their time and energy on the morning of Thursday 16 March, to educate, facilitate and navigate our small intimate group through the intricacy of... read more
- Diana Kumst
I have been running my own business since 1994 and have found the progression of digital media and technology quite overwhelming and a really hard act to follow. I think many self-owned business struggle with the new emerging technologies... read moreMerrilyn Osborn Mack
Thoroughly enjoyed the workshop this morning. A very informative experience that puts the digital media and how everything is linked into perspective. A lot of information to grasp but would like to put into practice the concepts discussed. A lot... read more
- Trevor Connell
It was kinda like watching your teacher do standup comedy. Very informative and highly open to questions. There was no rush to finish and I left with a lot to contemplate as well as my weight's worth of ideas.Thank you... read moreKit Johnson
Kenneth Nel delivered a fascinating presentation on Digital Marketing at 3M Head Office in Gallo Manor. I was quite taken back by the depth of the presentation, which will be the future success for many companies.I appreciated Kenneth’s talk and... read more
- Paul Walker
Digital coach 101 Kenneth Nel is "THE" Information Age and Social Media Guru! Was life-changing to hear how you can network and expand your reach in today's fast paced business world at the Digital Coach 101 Workshop @ 3M. If... read more
- Arnold Palmer
Digital Coach 101 is a must for all businesses who wants to grow and enhance their online presence and even. The coach really opened my eyes how we under-utilize the digital and social media to increase our customer base and... read moreMichael David Chiole
Thoroughly enjoyed the presentation. It was meaty and really demonstrated the possibilities of using our modern day exposure through Social Media and Websites. Optimisation of the use of these media I believe will create effective branding,marketing and generation of qualified... read more
- Charles Morton
I have been to this workshop twice! The first time I went as a skeptic. I went a second time to just listen! I went not to takes notes or to be convinced about the subject matter, just to take... read more
- Chris Nel
Even if I did not pay for the presentation, we travelled 600km to attend and I can assure you it was money well spend.The presentation was effective, on time and very informative. I realised we need a lot more info... read moreMunira Carim
What an informative, fun workshop. Kenneth is an engaging speaker and his passion for his work is apparent. I've learned so many tips and tricks in two hours, I can't wait to see what more he has in store for... read more
- Eddie Bunting
Yesterdays digital marketing seminar with The Digital Coach 101 was really great. I am a company owner who really learnt a lot about online presence and the way google operates with its algorithms. I left understanding how much more... read moreGary Botha
Thank you Kenneth and Jade for inviting me to your session today. I have a whole new perspective on Digital Marketing now. The session was worth every minute of my time and has given me a lot to work on... read more
Are You Looking For Results?
If any of these painful points strike a chord, then you’re not alone. From small businesses to large corporates, digital chaos abounds and results in directionless spending on “the next big thing.”
However, it’s not your fault. Digital marketing agencies are making a fortune out of this confusion and the lack of time and resources available to decision-makers.
For Digital Marketing That Works Chat To The Digital Coach!
Transforming Digital Marketing Chaos into Cash
The Digital Life Support System available exclusively from The Digital Coach is your next logical step if you find that your marketing efforts are floundering.
We work closely with you to grow your business through strategic, targeted digital marketing with a guaranteed ROI. We keep you in the loop with trackable and measurable results and stay on top of your marketing spend.
The Digital Life Support System is for the business owner or manager who lacks the time and money to hire and train a marketing team, as well as stay on top of digital marketing best practice.
What Does The Digital Life Support System Include?
The digital avenues you need depend largely on your business, but can include any or all of the following:
Instant Gratification – Bad Language in the Digital Ecosystem!
We live in a 2-minute noodle society. Everybody wants it all, and they want it now. However, faster isn’t always better, and often, it’s not even possible.
Think of digital marketing like planting a seed. You select the best soil, the best spot in the sun, and you water it liberally. The next day you see, to your horror, that nothing has happened. Obviously, your seed must be broken, so you throw it away and plant another one.
Digital marketing takes time. But… your digital marketing agency should still be showing you results from the start.
The Digital Coach team works closely with you to establish the unique needs of your business.
What You Should Expect From Your Digital Marketing Agency
Planning for Success
I think that “everyone is my audience.” I think that my competition is the guy up the road, and I have something of a spray-and-pray approach to my marketing.
What exactly do you sell? Who are your ideal clients? Where do they hang out online? What language do they use? What are their buying cycles? Who is your competition? What are your expectations?
We work with you to establish this information which sets you up for success and forms the framework for your digital marketing strategy.
Execute for Results
Facebook likes don’t equate to sales. Funny cat videos don’t boost your brand. You are struggling to decipher the correct message and method of communication for your desired outcome.
Knowing how to speak to your audience in terms that they will understand, knowing the imagery that will entice them, and having the experience to put together the best ad campaign for immediate results is what we do every day.
We know the psychology of what makes people buy, what colours and words work best for certain industries or demographics, and how to unpack these in an easily-digestible way.
Report and Measure
You don’t know what worked and what didn’t. You have no idea how much you spent on the channels you used, or if you were better off with a leaflet campaign.
We track everything! Which words were more effective in the ads? What time of day do you get the most engagement? How much did each lead cost you? What can we add or remove to make this campaign even better?
Each business has its own unique personality and therefore different strategies are required – there is no one-size-fits-all marketing solution. Which means that it’s important that we share information and uncover the winning formula for your company.
Digital Coach clients know exactly how much they are spending on each lead and how it affects their turnover.
Digital DIY – Can You Go It Alone?
Would you trust Janet from reception to draft your company’s annual tax return? Would you get Colin from sales to install your new air-conditioner? Could your junior administrator be trusted to manage your key accounts?
If the answer to these questions is a resounding “No!” then why would you consider tasking an untrained staff member with marketing your business?
Dabbling in Digital = Digital Waste
Digital marketing for business is not simply a nice-to-have bolt-on which can be assigned to anyone to knows how to use Facebook. It represents the education of your audience, the collection of leads, the sales process, and each step of your customer journey.
Dabbling in digital marketing is most often a waste of money and a waste of time. Who can afford that?
However, what if you would really like to keep your digital marketing in-house?
Digital Marketing Training Program for DIY-ers
Each business has different needs. Perhaps you have some pretty awesome staff which need some training on how to effectively manage your digital marketing program? That’s a great option to have.
If this is you, then you will be thrilled to know that we have developed a full digital marketing training program which allows your key players to learn on the job while we work closely with them and show them the ropes, walking with them each step of the way until they are competently able to execute your marketing strategy.
No online bloopers, no wasted marketing spend, no waste of time and resources – and best of all, a solid and measurable ROI.
Marketing training courses offer some valuable insight and will certainly help your growing team to understand why they are doing what they do. However, the Digital Coach have a thorough grasp of the digital ecosystem built on two decades of hands-on experience and can efficiently tailor a bespoke strategy to help you achieve your unique goals.
Call the Digital Coach now and chat with one of our friendly team.
An online store had been ticking over for several years, but wanted to see more growth. On the surface they were doing the right things: maintaining a good website, regular social media activity and reaching out via newsletters.
It was clear that they needed some external input. “We had so many ideas, but we were struggling to get the clarity to prioritise.”
Meeting with the Digital Coach team was enlightening.
“We refined and spent a lot of time on who we are, what our (online) personality is and who we want to relate to.”
- Turnover has grown by 26%
- Average number of daily orders is up 38%
- Average basket value up by 20%
- Email newsletter subscriptions are up 160% within 2 months. The open rate is 42% which is considerably higher than the industry average of 17% and the click through rate is now 21% versus 2.5%.