What is Digital Marketing?

It is a strategy used to build a platform for growth using channels and media such as Facebook, Websites, Email Marketing, and Google Adwords

In case you don’t understand how broad Digital Marketing is as a strategy and not a term – view the video to get a better idea

  • Teboho Sankofa Thuswa Avatar
    Teboho Sankofa Thuswa

    The Digital Coach 101 offered the entrepreneurs that were invited by NYDA the best business coaching presentation that was eye opening. We really learnt a lot and I believe that this company is certainly for the future. The digital insights... read more

    Bridgie Thysse Avatar
    Bridgie Thysse

    Thank You to Kenneth and David for sharing their knowledge with me at their recent Digital Talk! The information received is beyond valuable and I am so excited to put it into action �� A wonderful Team to work with!

    Jayshree Ramjee Avatar
    Jayshree Ramjee

    What an amazing, informative workshop. Thank you Kenneth and Jade. For the lovely coffee as well!!

  • Dayne Marshall Avatar
    Dayne Marshall

    I found Kenneth to be very well informed in this world of Digital marketing and we will look at contracting them to learn a lot more

    Arnold Palmer Avatar
    Arnold Palmer

    Digital Coach 101 is a must for all businesses who wants to grow and enhance their online presence and even. The coach really opened my eyes how we under-utilize the digital and social media to increase our customer base and... read more

    Merrilyn Osborn Mack Avatar
    Merrilyn Osborn Mack

    Thoroughly enjoyed the workshop this morning. A very informative experience that puts the digital media and how everything is linked into perspective. A lot of information to grasp but would like to put into practice the concepts discussed. A lot... read more

  • Dayne Marshall Avatar
    Dayne Marshall

    I found Kenneth to be very well informed in this world of Digital marketing and we will look at contracting them to learn a lot more

    Daksha Parsad Avatar
    Daksha Parsad

    Excellent energy and great insight into the digital world. Real eye opener. Wouldn't mind attending again in all honesty. To the entire team :Thank you for a great seminar.

    Suné Nel Avatar
    Suné Nel

    Attended a quick lecture on the 29th August at 3M, and enjoyed it immensely! So many small things that you never think of was explained quickly and efficiently. As a Graphic Designer and Web Developer I learned so much not... read more

  • Chris Nel Avatar
    Chris Nel

    Even if I did not pay for the presentation, we travelled 600km to attend and I can assure you it was money well spend.
    The presentation was effective, on time and very informative.
    I realised we need a lot more info...
    read more

    Warr Tree Avatar
    Warr Tree

    Kenneth and his team are expert in the field of social and digital marketing. If you need assistance with your websites and social platforms these are the guys to talk to.

    Derek J Stone Avatar
    Derek J Stone

    Awesome work as always from these guys - keep it up

  • Liesje Paulsen Avatar
    Liesje Paulsen

    I enjoyed the workshop and found the information to be insightful and beneficial. If you need a "road map" for all things digital marketing, then this is the A - Z workshop, that gives you all the "hand holding" you... read more

    Kevin Wilson Avatar
    Kevin Wilson

    Absolutely incredible workshop that I attended this morning, had so much useful information given to us and taught in a very understanding manner. Loads to grasp but loved it all!! Great job guys!!!

    Janine Janse van Rensburg Avatar
    Janine Janse van Rensburg

    Very informative, well-presented workshop. Definitely time well spent!

  • Hanita Muthray Avatar
    Hanita Muthray

    Lots of valuable information. Thank you Kenneth and Jade

    Franco Schoeman Avatar
    Franco Schoeman

    My digital media awakening is owed entirely to The Digital Coach 101. To simplify the diverse and intricately-interconnected online world,is a gift beyond my gratitude. Very excited to keep learning from these guru's.

    Elise Hart Sonnenberg Avatar
    Elise Hart Sonnenberg

    I was there today. Great overview of digital marketing. I am inspired to tell my story and to use the help of professionals at this game. Thanks Kenneth and your team for the motivation. Where to go from here....out there!

  • Stuart Goodwin Avatar
    Stuart Goodwin

    Thank you Kenneth (and Jade and David) for the GREAT talk- I really learnt a lot and look forward to dealing more with you guys. I only gave you 4 stars because the water for the coffee ran out...hahaha!!

    Gary Botha Avatar
    Gary Botha

    Thank you Kenneth and Jade for inviting me to your session today. I have a whole new perspective on Digital Marketing now. The session was worth every minute of my time and has given me a lot to work on... read more

    Michael David Chiole Avatar
    Michael David Chiole

    Thoroughly enjoyed the presentation. It was meaty and really demonstrated the possibilities of using our modern day exposure through Social Media and Websites. Optimisation of the use of these media I believe will create effective branding,marketing and generation of qualified... read more

  • Mary-Anne Lakin Avatar
    Mary-Anne Lakin

    Thank-you Kenneth, not only for the great cappuccino and tour of the 3M museum, but for the great workshop and the sharing of digital tips and tricks. It was most enjoyable and beneficial!

    Charlotte D Blignaut Avatar
    Charlotte D Blignaut

    Great #free session this morning, thank you! look forward to the coffee consult!

    Madeleine Colling Avatar
    Madeleine Colling

    In this new digital era, we are never to old to learn. I recently attended a very valuable and information session with Kenneth from The Digital Coach who clearly has a huge passion for this untapped industry. Kenneth has travelled... read more

  • Clinton Mcleod Avatar
    Clinton Mcleod

    This is a must for every business owner. Totally awesome coarse!

    Hanita Muthray Avatar
    Hanita Muthray

    Lots of valuable information. Thank you Kenneth and Jade

    Munira Carim Avatar
    Munira Carim

    What an informative, fun workshop. Kenneth is an engaging speaker and his passion for his work is apparent. I've learned so many tips and tricks in two hours, I can't wait to see what more he has in store for... read more

  • Penelope Michel Avatar
    Penelope Michel

    Expert, Enthusiastic, Encouraging and Entertaining. Highly recommend The Digital Coach 101

    Charles Morton Avatar
    Charles Morton

    I have been to this workshop twice!

    The first time I went as a skeptic. I went a second time to just listen!

    I went not to takes notes or to be convinced about the subject matter, just to take...
    read more

    Yvonne Kotze Avatar
    Yvonne Kotze

    Thank you for a well informed and helpful workshop.

Are You Looking For Results?

Do you lack the time and resources to train an in-house digital marketing team to get the results you need?

Are you tired of paying out your hard-earned money to digital marketing contractors without seeing any measurable results?

Are you wasting money on ads without any tangible results?

Is there a disconnect between management expectations and marketing execution?

Are your hot leads falling through the cracks because you have no follow-up system in place?

Do you have a database of potential customers that you simply don’t know what to do with?

Are you confused by the sheer volume of digital marketing channels available?

If any of these painful points strike a chord, then you’re not alone. From small businesses to large corporates, digital chaos abounds and results in directionless spending on “the next big thing.”

However, it’s not your fault. Digital marketing agencies are making a fortune out of this confusion and the lack of time and resources available to decision-makers.

For Digital Marketing That Works Chat To The Digital Coach!

Must-Read Digital Marketing Posts

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Google’s Florida 2 / March 2019 Broad Core Update

The Florida 2 update, now renamed the March 2019 Core Update is Google’s latest broad core algorithm update. Many... Read More

Growing Your Business How Digital Marketing Works in the Real World

Growing Your Business: How Digital Marketing Works in the Real World

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Transforming Digital Marketing Chaos into Cash

The Digital Life Support System available exclusively from The Digital Coach is your next logical step if you find that your marketing efforts are floundering.

We work closely with you to grow your business through strategic, targeted digital marketing with a guaranteed ROI. We keep you in the loop with trackable and measurable results and stay on top of your marketing spend.

The Digital Life Support System is for the business owner or manager who lacks the time and money to hire and train a marketing team, as well as stay on top of digital marketing best practice.

Should I Invest in a Paid Search Campaign to Attract my Audience?

What Does The Digital Life Support System Include?

The digital avenues you need depend largely on your business, but can include any or all of the following:

Social Media

Establish a professional social media presence; maintain targeted communication with your audience; enhance your brand by growing your audience; utilise social media advertising channels to reach specific audience segments.

Website

Design, build and optimise beautifully functional websites which speak to your ideal client. Custom content and technical know-how ensure a practical site which search engines will love. A good website is your silent salesperson working for you 24/7.

Search Engine Optimisation (SEO)

The correct set-up and ongoing maintenance of SEO allows you to grow your digital footprint and get found for the right search terms by the right people – when they’re looking for you.

Online Advertising

Google search ads, display ads or social media ads are created and optimised for your ideal client. Careful tracking and ongoing measurement ensure no wasted spend and sends hot leads to your door.

Email marketing

Your database is only as good as your communication with your customers. Create engaging newsletters and compelling messages to maintain contact with your clients and keep your business front of mind.

Automated Marketing Solutions

Slash the time and money spent on following up and communicating with customers who may not be ready to buy. Our automated marketing funnels attract, maintain and channel your customers without missing a beat, and make your service levels look fantastic.

Let the Digital Coach plug the holes in your digital marketing strategy

Contact us today and let us show you what digital marketing can do for your business.

Contact Us

Instant Gratification – Bad Language in the Digital Ecosystem!

We live in a 2-minute noodle society. Everybody wants it all, and they want it now. However, faster isn’t always better, and often, it’s not even possible.

Think of digital marketing like planting a seed. You select the best soil, the best spot in the sun, and you water it liberally. The next day you see, to your horror, that nothing has happened. Obviously, your seed must be broken, so you throw it away and plant another one.

Digital marketing takes time. But… your digital marketing agency should still be showing you results from the start.

The Digital Coach team works closely with you to establish the unique needs of your business.

What You Should Expect From Your Digital Marketing Agency

Planning for Success

Problem

I think that “everyone is my audience.” I think that my competition is the guy up the road, and I have something of a spray-and-pray approach to my marketing.

Solution

What exactly do you sell? Who are your ideal clients? Where do they hang out online? What language do they use? What are their buying cycles? Who is your competition? What are your expectations?

We work with you to establish this information which sets you up for success and forms the framework for your digital marketing strategy.

What You Should Expect From Your Digital Marketing Agency
Digital Marketing for Success

Execute for Results

Problem

Facebook likes don’t equate to sales. Funny cat videos don’t boost your brand. You are struggling to decipher the correct message and method of communication for your desired outcome.

Solution

Knowing how to speak to your audience in terms that they will understand, knowing the imagery that will entice them, and having the experience to put together the best ad campaign for immediate results is what we do every day.

We know the psychology of what makes people buy, what colours and words work best for certain industries or demographics, and how to unpack these in an easily-digestible way.

Report and Measure

Problem

You don’t know what worked and what didn’t. You have no idea how much you spent on the channels you used, or if you were better off with a leaflet campaign.

Solution

We track everything! Which words were more effective in the ads? What time of day do you get the most engagement? How much did each lead cost you? What can we add or remove to make this campaign even better?

Each business has its own unique personality and therefore different strategies are required – there is no one-size-fits-all marketing solution. Which means that it’s important that we share information and uncover the winning formula for your company.

Digital Marketing Track and Measure

Digital Coach clients know exactly how much they are spending on each lead and how it affects their turnover.

Digital DIY – Can You Go It Alone?

Would you trust Janet from reception to draft your company’s annual tax return? Would you get Colin from sales to install your new air-conditioner? Could your junior administrator be trusted to manage your key accounts?

If the answer to these questions is a resounding “No!” then why would you consider tasking an untrained staff member with marketing your business?

Dabbling in Digital = Digital Waste

Digital marketing for business is not simply a nice-to-have bolt-on which can be assigned to anyone to knows how to use Facebook. It represents the education of your audience, the collection of leads, the sales process, and each step of your customer journey.

Dabbling in digital marketing is most often a waste of money and a waste of time. Who can afford that?

However, what if you would really like to keep your digital marketing in-house?

Digital Marketing Training Program for DIY-ers

Each business has different needs. Perhaps you have some pretty awesome staff which need some training on how to effectively manage your digital marketing program? That’s a great option to have.

If this is you, then you will be thrilled to know that we have developed a full digital marketing training program which allows your key players to learn on the job while we work closely with them and show them the ropes, walking with them each step of the way until they are competently able to execute your marketing strategy.

No online bloopers, no wasted marketing spend, no waste of time and resources – and best of all, a solid and measurable ROI.

Marketing training courses offer some valuable insight and will certainly help your growing team to understand why they are doing what they do. However, the Digital Coach have a thorough grasp of the digital ecosystem built on two decades of hands-on experience and can efficiently tailor a bespoke strategy to help you achieve your unique goals.

Call the Digital Coach now and chat with one of our friendly team.

Contact Us

Case Study

An online store had been ticking over for several years, but wanted to see more growth. On the surface they were doing the right things: maintaining a good website, regular social media activity and reaching out via newsletters.

It was clear that they needed some external input. “We had so many ideas, but we were struggling to get the clarity to prioritise.”

Meeting with the Digital Coach team was enlightening.

“We refined and spent a lot of time on who we are, what our (online) personality is and who we want to relate to.”

The result?

  • Turnover has grown by 26%
  • Average number of daily orders is up 38%
  • Average basket value up by 20%
  • Email newsletter subscriptions are up 160% within 2 months. The open rate is 42% which is considerably higher than the industry average of 17% and the click through rate is now 21% versus 2.5%.
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