HOW TO MAKE DIGITAL MARKETING WORK FOR YOU
Decisions driven by insightful data
100% SALES DRIVEN
You will be assured that your online activities are 100% sales driven and not nice-to-ave vanity pieces.
REAL TIME ANALYTICS
You will be able to constantly monitor your processes and platforms to ensure that all elements are working for you at the optimal level.
CONVERSION RATE OPTIMIZATION
Knowing what works and doing more of it.
BEFORE YOU EVEN DIP YOUR TOE INTO THE DIGITAL WATERS, LET’S START BY
DEFINING WHAT WE MEAN BY DIGITAL MARKETING.
Put Simply, digital marketing or as it is more commonly referred to “internet marketing services” is a strategy that is used to build growth for a business by using digital media channels such as Facebook, LinkedIn, Paid media, website marketing, email marketing to grow a business online.
Beneath the surface, digital marketing can be a fun, fascinating and very rewarding world. But that’s only if you know what you’re doing.
And this is where The Digital Coach steps in.
To date we have helped countless managers, executives and company owners, by getting them started on their digital marketing journey. A journey that has allowed them to leverage all the opportunities of this fast emerging, highly exciting world.
Now we’re ready to take you on this journey.
So, take a deep breath and dive into a sea of knowledge about digital marketing.
PROVEN TO GROW LEADS AND INCREASES SALES ONLINE
Now that you know the steps to a revenue generating digital campaign, speak to us about creating it.
Greatness begins when you have the right coach in your corner
DIGITAL MARKETING POSTS
THAT’LL HELP YOU CAST THE NET WIDER
WITH THE DIGITAL COACH
YOU WILL FIND DIGITAL GOLD
AT THE DIGITAL COACH, WE DON’T JUST SEND YOU A MANUAL AND LEAVE YOU TO YOUR OWN DEVICES.
We stick by you, shoulder to shoulder, so as to help you leverage all the
massive potential of digital marketing that can contribute to making
your business grow.
We coach you in strategic, targeted digital marketing campaigns that
will not only resonate with your target audience but will also result in a
We also keep you in the loop with trackable and measurable results.
And, you’ll be glad to know, all this is achieved well within your
THE DIGITAL LIFE SUPPORT SYSTEM
(ASSURING THAT DIGITAL MARKETING WON’T DRIVE YOU AROUND THE BENDS)
To help business owners and managers who lack the time and
money to hire and train a digital marketing team, we have
developed our Digital Life Support System.
Not only does it greatly simplify issues, it also takes you
through all the processes you need to take as you tackle
you marketing efforts on the most commonly used
ENSURING THAT YOUR MARKETING SPEND IS
BANG ON THE MONEY
However, at the Digital Coach we recommend being more
circumspect and follow an old navel tactic that ensures you don’t
deplete your budget on an untested campaign.
Here’s how it worked: before engaging the enemy, smart naval
commanders would first order a few musket shots to be fired at the
targeted ship so as to accurately establish the range. Doing this
meant they wouldn’t waste expensive cannon balls.
It’s a very simple but highly effective tactic that can be applied to
your digital marketing campaign.
BEFORE COMMENCING A DIGITAL MARKETING
CAMPAIGN, MOST PEOPLE WOULD INSTINCTIVELY
WANT TO BRING IN THE BIG GUNS AND START
BLASTING AWAY WITH ALL RESOURCES
HAVE TAKEN THE PLUNGE
- Eddie Bunting
Yesterdays digital marketing seminar with The Digital Coach 101 was really great. I am a company owner who really learnt a lot about online presence and the way google operates with its algorithms. I left understanding how much more... read more2/15/2018Andrea Isaacson
Thank you Kenneth and Jade for an awesome session on Tuesday. It was informative, entertaining and interactive. The content was simplified and explained in such a way that everyone was able to understand. Many "Uh Huh" moments and lightbulbs went... read more3/30/2017
- Philip Meyer
I attended a workshop by Kenneth on 29 September 2017 and was pleasantly surprised by the wealth of his knowledge on the subjects of SEO, digital marketing etc. I've certainly found several a-ha nuggets throughout the presentation that will already... read more8/30/2017
- Gareth Coats
If you're looking for a vibrant, clearly pitched and informative way to learn more about Digital Marketing then The Digital Coach 101 is perfect for you. Kenneth has a wealth of information he just can't help but sharing, his advice... read more3/16/2017
- Tracy Harris
Woooow what an amazing, informative and incredible morning to spend time Kenneth at his Digital marketing cource. I has so many aha moments and he has change the way I view facebook and websites and the importance thereof by having... read more5/23/2017
- Arnold Palmer
Digital Coach 101 is a must for all businesses who wants to grow and enhance their online presence and even. The coach really opened my eyes how we under-utilize the digital and social media to increase our customer base and... read more6/20/2017Kit Johnson
Kenneth Nel delivered a fascinating presentation on Digital Marketing at 3M Head Office in Gallo Manor. I was quite taken back by the depth of the presentation, which will be the future success for many companies.4/27/2018
I appreciated Kenneth’s talk and... read more
NO NEED TO FLOUNDER
Answer yes to all the questions below and you’re a digital whiz.
Answer no to any one of them and you will need some Digital Coach assistance.
Do you lack the time and resources to train an in-house digital marketing team to get the results you need?
Are you tired of paying out your hard-earned money to digital marketing contractors without seeing any measurable results?
Are you wasting money on ads without any tangible results?
Is there a disconnect between management expectations and marketing execution?
THE LATEST BIG WAVE IN COMMUNICATION
Before you splash out on a digital marketing campaign, learn what you’re getting into by viewing our short video.
THE DIGITAL COACH 101.
BACK TO BASICS:
Online Marketing and
ON YOUR SOCIAL MEDIA OPTIONS
Establish a professional social media presence; maintain targeted communication with your audience; enhance your brand by growing your audience; utilise social media advertising channels to reach specific audience segments.
Design, build and optimise beautifully functional websites which speak to your ideal client. Custom content and technical know-how ensure a practical site which search engines will love. A good website is your silent salesperson working for you 24/7.
The correct set-up and ongoing maintenance of SEO allows you to grow your digital footprint and get found for the right search terms by the right people – when they’re looking for you.
Google search ads, display ads or social media ads are created and optimised for your ideal client. Careful tracking and ongoing measurement ensure no wasted spend and sends hot leads to your door
Your database is only as good as your communication with your customers. Create engaging newsletters and compelling messages to maintain contact with your clients and keep your business front of mind.
Slash the time and money spent on following up and communicating with customers who may not be ready to buy. Our automated marketing funnels attract, maintain and channel your customers without missing a beat, and make your service levels look fantastic.
FOR THE SHARKS OUT THERE
From the smallest start-ups, to medium size companies, to the
largest multinational corporates, chaos abounds.
Even to the most seasoned marketers, digital marketing means
unchartered waters. And what they may know about marketing via
traditional media doesn’t always apply to the fast-emerging digital
Compounding the problems are certain digital marketing agencies
who are enjoying a feeding frenzy from all this confusion.
In fact, when your company is bleeding customers due to the lack
of time, resources and knowledge about digital marketing, these
guys can smell blood from miles away.