INTO DIGITAL MARKETING
ON SLUGGISH GROWTH?
BEFORE YOU EVEN DIP YOUR TOE INTO THE DIGITAL WATERS, LET’S START BY
DEFINING WHAT WE MEAN BY DIGITAL MARKETING OR THE MORE COMMON TERM – INTERNET MARKETING SERVICES
Put Simply, digital marketing or as it is more commonly referred to “internet marketing services” is a strategy that is used to build growth for a business by using digital media channels such as Facebook, LinkedIn, Paid media, website marketing, email marketing to grow a business online.
Beneath the surface, digital marketing can be a fun, fascinating and very rewarding world. But that’s only if you know what you’re doing.
And this is where The Digital Coach steps in.
To date we have helped countless managers, executives and company owners, by getting them started on their digital marketing journey. A journey that has allowed them to leverage all the opportunities of this fast emerging, highly exciting world.
Now we’re ready to take you on this journey.
So, take a deep breath and dive into a sea of knowledge about digital marketing.
THE LATEST BIG WAVE IN COMMUNICATION
Before you splash out on a digital marketing campaign, learn what you’re getting into by viewing our short video.
THE DIGITAL COACH 101.
BACK TO BASICS:
Online Marketing and
HAVE TAKEN THE PLUNGE
- Merrilyn Osborn Mack
Thoroughly enjoyed the workshop this morning. A very informative experience that puts the digital media and how everything is linked into perspective. A lot of information to grasp but would like to put into practice the concepts discussed. A lot... read more2/27/2017
- Lisa Davison
Kenneth is a very animated and knowledgeable coach who has an astute understanding of the Digital Landscape. I was fortunate enough to attend a workshop with Kenneth that provided me with a vast amount of information in a short space... read more7/27/2017
- Clarinda Janse van Rensburg
After attending an information session that The Digital Coach 101 hosted, I realised what a powerful tool digital and social marketing can be to grow your business to greater heights. I am so excited and feel so much more empowered.... read more4/12/2018Kit Johnson
Kenneth Nel delivered a fascinating presentation on Digital Marketing at 3M Head Office in Gallo Manor. I was quite taken back by the depth of the presentation, which will be the future success for many companies.4/27/2018
I appreciated Kenneth’s talk and... read moreElmarie de Vries
i attended a digital coaching introduction course this morning presented by Chanti Jackson at Lagom restaurant in Lynnwood, hosted by Juggling Oranges with Rene Vosloo as the organizer of this event. i have previously attended some "loose" presentations within other... read more11/02/2018
- Madeleine Colling
In this new digital era, we are never to old to learn. I recently attended a very valuable and information session with Kenneth from The Digital Coach who clearly has a huge passion for this untapped industry. Kenneth has travelled... read more6/13/2017Munira Carim
What an informative, fun workshop. Kenneth is an engaging speaker and his passion for his work is apparent. I've learned so many tips and tricks in two hours, I can't wait to see what more he has in store for... read more3/30/2018
- Tracy Harris
Woooow what an amazing, informative and incredible morning to spend time Kenneth at his Digital marketing cource. I has so many aha moments and he has change the way I view facebook and websites and the importance thereof by having... read more5/23/2017Danie Barnard
I have for a long time been looking for someone who can REALLY get the maximum out of digital marketing for me and my business. Based on what I saw and learned yesterday, I have no doubt I am at... read more3/17/2017
- Chris Nel
Even if I did not pay for the presentation, we travelled 600km to attend and I can assure you it was money well spend.9/01/2017
The presentation was effective, on time and very informative.
I realised we need a lot more info... read more
- Arnold Palmer
Digital Coach 101 is a must for all businesses who wants to grow and enhance their online presence and even. The coach really opened my eyes how we under-utilize the digital and social media to increase our customer base and... read more6/20/2017
- Andrea Isaacson
Thank you Kenneth and Jade for an awesome session on Tuesday. It was informative, entertaining and interactive. The content was simplified and explained in such a way that everyone was able to understand. Many "Uh Huh" moments and lightbulbs went... read more3/30/2017
- Diana Kumst
I have been running my own business since 1994 and have found the progression of digital media and technology quite overwhelming and a really hard act to follow. I think many self-owned business struggle with the new emerging technologies... read more7/31/2017
NO NEED TO FLOUNDER
Answer yes to all the questions below and you’re a digital whiz.
Answer no to any one of them and you will need some Digital Coach assistance.
#1: Do you lack the time and resources to train an in-house digital marketing team to get the results you need?
#2: Are you tired of paying out your hard-earned money to digital marketing contractors without seeing any measurable results?
#3: Are you wasting money on ads without any tangible results?
#4: Is there a disconnect between management expectations and marketing execution?
#5: Are your hot leads falling through the cracks because you have no follow-up system in place?
#6: Do you have a database of potential customers that you simply don’t know what to do with?
#7: Do you lack the time and resources to train an in-house digital marketing team to get the results you need?
FOR THE SHARKS OUT THERE
From the smallest start-ups, to medium size companies, to the
largest multinational corporates, chaos abounds.
Even to the most seasoned marketers, digital marketing means
unchartered waters. And what they may know about marketing via
traditional media doesn’t always apply to the fast-emerging digital
Compounding the problems are certain digital marketing agencies
who are enjoying a feeding frenzy from all this confusion.
In fact, when your company is bleeding customers due to the lack
of time, resources and knowledge about digital marketing, these
guys can smell blood from miles away.
IF YOU’RE ALL AT SEA BECAUSE YOU
CAN’T ANSWER ANY OF THE ABOVE QUESTIONS,
THEN YOU’RE HARDLY ALONE.
DIGITAL MARKETING POSTS
THAT’LL HELP YOU CAST THE NET WIDER
WITH DIGITAL COACH
YOU WILL FIND GOLD
AT DIGITAL COACH 101, WE DON’T JUST SEND YOU A MANUAL AND LEAVE YOU TO YOUR OWN DEVICES.
We stick by you, shoulder to shoulder, so as to help you leverage all the
massive potential of digital marketing that can contribute to making
your business grow.
We coach you in strategic, targeted digital marketing campaigns that
will not only resonate with your target audience but will also result in a
We also keep you in the loop with trackable and measurable results.
And, you’ll be glad to know, all this is achieved well within your
THE DIGITAL LIFE SUPPORT SYSTEM
(ASSURING THAT DIGITAL MARKETING WON’T DRIVE YOU AROUND THE BENDS)
To help business owners and managers who lack the time and
money to hire and train a digital marketing team, we have
developed our Digital Life Support System.
Not only does it greatly simplify issues, it also takes you
through all the processes you need to take as you tackle
you marketing efforts on the most commonly used
ENSURING THAT YOUR MARKETING SPEND IS
BANG ON THE MONEY
However, at the Digital Coach we recommend being more
circumspect and follow an old navel tactic that ensures you don’t
deplete your budget on an untested campaign.
Here’s how it worked: before engaging the enemy, smart naval
commanders would first order a few musket shots to be fired at the
targeted ship so as to accurately establish the range. Doing this
meant they wouldn’t waste expensive cannon balls.
It’s a very simple but highly effective tactic that can be applied to
your digital marketing campaign.
BEFORE COMMENCING A DIGITAL MARKETING
CAMPAIGN, MOST PEOPLE WOULD INSTINCTIVELY
WANT TO BRING IN THE BIG GUNS AND START
BLASTING AWAY WITH ALL RESOURCES
And acquiring this knowledge through The Digital Coach results in a number of benefits that directly impact on your budget. For instance:
You won’t waste your budget
without first gathering
You will be assured that your
online activities are 100%
sales driven and not
nice-to-have vanity pieces.
You will be able to constantly
monitor your processes and
platforms to ensure that all
elements are working for you at
the optimal level.
You’ll be able to discover
that truly works for you, and
you’ll be able to leverage it
to the fullest.
ON YOUR SOCIAL MEDIA OPTIONS
Establish a professional social media presence; maintain targeted communication with your audience; enhance your brand by growing your audience; utilise social media advertising channels to reach specific audience segments.
Design, build and optimise beautifully functional websites which speak to your ideal client. Custom content and technical know-how ensure a practical site which search engines will love. A good website is your silent salesperson working for you 24/7.
The correct set-up and ongoing maintenance of SEO allows you to grow your digital footprint and get found for the right search terms by the right people – when they’re looking for you.
Google search ads, display ads or social media ads are created and optimised for your ideal client. Careful tracking and ongoing measurement ensure no wasted spend and sends hot leads to your door
Your database is only as good as your communication with your customers. Create engaging newsletters and compelling messages to maintain contact with your clients and keep your business front of mind.
Slash the time and money spent on following up and communicating with customers who may not be ready to buy. Our automated marketing funnels attract, maintain and channel your customers without missing a beat, and make your service levels look fantastic.