How it works
Designed by people. Built by AI. Checked by people. Made to measure. Live in 7 to 10 working days.
How it works
From first call to live, in one line
- 1Choose your plan
- 2You approve the design
- 3AI builds it
- 4People check every page
- Full security audit50 checks across 14 areas, before go-live
- 6Live in 7 to 10 working days
- 7Better every week
Who builds your site
Designed by people
A designer who understands your trade
A real person studies your business and lays out a site made for it. No templates, nothing that looks like everyone else.
Built by AI
Built in days, not months
AI writes the code fast and clean. No WordPress, no plugins to patch, nothing slowing your site down.
Checked by people
A human signs it off
A person checks every page before anyone sees it, and you approve it before it goes live.
The first 14 days
Day 1
You fill in the kick-off form. We study your business, your customers and the questions they ask.
Days 2 to 5
A designer lays out your site. You approve the design before we build.
Days 6 to 9
AI builds it. A person checks every page.
Days 10 to 14
You approve it and it goes live: 7 to 10 working days from kick-off.
Every week after launch
- New articles that answer the questions your customers ask, on your plan’s schedule
- Your newsletter, sent through your own Kit account
- AI search checks, so you see where Google and ChatGPT name you
- Change requests turned round in 3 days, inside your weekly support time
- One plain-English report every month
Your weekly hour
30 minutes a week, including one 30-minute consulting call a month
1 hour a week
1 hour a week
Weekly time covers changes, updates and your consulting call. It doesn’t roll over. Need more? Extra work is £75 an hour, quoted in your portal and paid upfront.
What the first months look like
- Week 1Your new site is live.
- Week 3First articles answer your customers' real questions.
- Week 6The newsletter goes out. A customer replies.
- Month 3ChatGPT names your business for the first time.
Illustrative example, not a client result.
Your client portal
Your harbour view.
Traffic, AI mentions, jobs in progress and how much of this week's support time you've used. Ask for a change in one form and watch it move.
Time is shown on every job, so you can see exactly what your support hour was spent on.
Quick answers
What is The Digital Coach 101?
The Digital Coach 101 builds and runs websites for business owners with 10 to 49 staff, in the UK and US first. Every plan includes a custom website, a blog engine, a newsletter through Kit, AI search and a client portal. Sites are designed by people, built by AI and checked by people.
How long does a new website take?
Your new website is live in 7 to 10 working days from kick-off. On day 1 you fill in the kick-off form. A designer lays out your site and you approve the design before we build. AI builds it, a person checks every page, and you approve it before it goes live.
What happens after my website goes live?
It gets better every week. New articles answer the questions your customers ask, your newsletter goes out through your own Kit account, and AI search checks show where Google and ChatGPT name you. Change requests are turned round in 3 days, and you get one plain-English report every month.
Do you use WordPress?
No. Every site is made to measure, built by AI with clean code and checked by a person. There are no plugins to patch and nothing slowing your site down. Your code is handed over once all fees are paid, and your domain, email, content and Kit list are yours.