Who we are

This site is run by The Digital Coach Limited, trading as The Digital Coach 101. We decide how your personal data is used, so we are the controller under UK data protection law.

The Digital Coach Limited · Registered in England and Wales · The White Building, 33 Kings Road, Reading, RG1 3AR.

What we collect

When you join the newsletter: your email address.
When you book a call: the name, email address and any notes you give in the booking form.
When you run the free AI search check: the answers you type in.
When you send a coaching enquiry: your name, email address, business name if you give it, and your message.
When you order a plan: your name, business name, email address, website and country.
When you accept your agreement: the date and time, the agreement version and your IP address.
When you visit any page: our host keeps short technical logs, such as your IP address, browser and the page you asked for, to keep the site running and secure.
Only if you accept analytics in the cookie box: Google Analytics records how you use the site, such as the pages you view, how you found us, your device and your rough location.

Why we use it

To send you the newsletter you asked for. We do this because you agreed to it (your consent). You can withdraw your consent at any time by unsubscribing from any email with one click.
To hold the call you booked and follow it up, because you asked us to and it is in our legitimate interest to answer you.
To run your AI search check, because you asked us to.
To answer your coaching enquiry, because you asked us to and it is in our legitimate interest to reply.
To set up and run your plan, and to bill you, because we need it to deliver our agreement with you. We also keep some records because the law requires it, such as tax records.
To keep the site safe and working, which is in our legitimate interest.
To see which pages help people and improve the site, using Google Analytics. We do this only if you agree to it in the cookie box (your consent). You can change your choice at any time with Cookie settings at the bottom of any page.

We never sell your details. We do not use advertising cookies, and the site tells Google not to use your visit for advertising. We do not make decisions about you by automated means, including profiling.

Why we keep your IP address

We keep the IP address you accept your agreement from as proof of acceptance, alongside your name, business, email, the date and time and the agreement version.

Who handles it for us

Vercel hosts this site.
Kit sends the newsletter.
Calendly runs the booking calendar.
Resend delivers coaching enquiries to us by email.
GoCardless (UK Direct Debit) and PayPal (card) take payments. We never see your full card or bank details.
Some guides play videos from YouTube in its privacy-enhanced mode.
Google Analytics (Google) counts visits, only if you accept analytics.

Some of these companies store data outside the UK, including in the United States. Where they do, they use the legal safeguards UK law requires.

How long we keep it

Newsletter: until you unsubscribe.
Call bookings, coaching enquiries and AI check answers: only as long as we need them to help you.
Google Analytics: for the period set in our Google Analytics account, never more than 14 months.
Client records and agreements: while you are a client, then for as long as the law requires us to keep business and tax records.

Your rights

You can ask us for a copy of your data, to correct it, to delete it, to limit how we use it or to move it to someone else. You can also object to us using it for our legitimate interests, and withdraw your consent at any time. Write to us at the address above. We will answer within one month. If you are unhappy with how we handle your data, you can complain to the Information Commissioner's Office at ico.org.uk.

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