Can a Social Media Campaign Stand Alone in Digital Marketing?
We have had so many calls over the years from clients – large and small – who have asked if we can put together and manage a social media campaign. The short answer is, “Of course we can.” However, creating a social media campaign as a stand-alone digital effort and hoping that it’s going to turn your product into a booming, viral phenomenon is only going to result in disappointment.Why?Social media is a tool, in the same way a website,...
7 Benefits of Social Marketing (For Business Owners)
Social marketing is used by 96% of marketers. Tells you something, doesn’t it? If all those marketing professionals include social marketing in their strategies then, as a business owner, it’s probably worth exploring.The problem that you probably have is that you aren’t sure what to expect from social marketing, so you don’t know how much money and time to invest in it. What does success look like? What ROI can you expect?
1. Brand Awareness
2.77...
The Top Five Social Media Marketing Laws You Have To Know
Doesn’t it drive you insane when you scroll through your Facebook page and every second thing you see is some random ad or post that is about as interesting and relevant to you as a shoe advert would be to a snake? What is it with these so-called targeted ads that persistently and irritatingly speckle our social media feeds? It seems that, despite having access to incredibly sophisticated and clever ad targeting technology, brands are still getting it woefully wrong....
Big Internet, Small Business Ideas. Here’s How Professional Social Media Management Can Bring The Two Together
Ever heard the saying, “Jack of all trades, master of none?” I’m sure you have - it’s a much-loved, and often-used, expression. And it’s as relevant today as it was back in the 14th Century, which is when its first use was recorded. Basically, it refers to someone who tries to do everything himself and ends up being OK at some things, mediocre at others and downright rubbish at the rest. When you wear too many hats instead of focussing...
Four Essential Questions to Ask When Choosing a Social Media Agency
So, with over 2.4 billion social network users worldwide – and most of them on Facebook – it’s no wonder that businesses love social media. It’s a wonderful playground for networking, a great platform for promoting products and services, and the perfect place to speak your mind about, well, everything. However, as a business, how do you go about choosing the right social media agency?
Social Media – I Can Do It Myself
Yes, you certainly can. And as...
Social Media – Start-up Businesses’ Secret Weapon
The UK is a great place to start a business. And I’m not just saying that because I live here and am therefore possibly a tad biased. Both of which, are, of course, true! But this time, my bias is actually backed up by hard and fast research! Forbes recently rated the UK the fifth best country in the entire world to start a business. (And the entire world, at the most recent count, was sitting at...
