Who you are: the power of a great brand

First impressions count.Everyone knows that. From earliest childhood, parents, teachers, psychologists - and pretty much everyone else - repeats the message over and over.Making a good first impression can make all the difference. And it's not as hard as it may seem at first.The first secret to a great brand is a great business name. This can be tricky. Most people choose their business names for an infinite range of very personal reasons.But personal is not always professional. And choosing...