The Florida 2 update, now renamed the March 2019 Core Update is Google’s latest broad core algorithm update. Many may know that Google actually releases updates daily to improve search results, and core algorithms happen several times a year. What’s so special about the Florida 2 a.k.a March 2019 Core Update?
We’ve chatted before about long-tail keywords and how they benefit both the online business which uses them correctly and the user conducting the search. The theory is simple; the more relevant words or phrases that you use in a search, the more accurate your results will be. However, while we may understand the theory, how do we actually find long-tail keywords to use on our website when we are in a competitive industry?
Take a look at your hand. It is made up of 5 digits, each of which is essential in picking up your beer, for example, but each with their own unique features. In much the same way, your digital marketing strategy will make use of a range of individual elements but each one works toward the same goal; increasing sales. Which leads us to the question, “Do I factor in voice search in my digital marketing?”With newer, smarter phones and...
So, let’s say you walk into a hardware store. The pleasant and slightly shrill shop assistant asks you how he can help, and you say, “Brush”. He rushes off and brings you a gorgeous new brush from their premium canine care range which is perfect for your long-haired furry friend. Eyebrow raised, you say to the assistant, “Paintbrush”. Aha! He dashes off again and brings you a fine, horse hair paint brush, ideal for oil on canvas. It’s beautiful, but...
“Actually, most of my users access my site on desktop so I’m not too worried about my site being mobile-responsive.”That is an actual quote from a client who requested a site audit. As we worked through the audit results we determined that the page speed was sluggish, there was little to no content on some of the pages, there were no meta descriptions or SEO titles in place, and there were no alt tags on the images. However, the biggest...
As native English speakers, we can be very arrogant. No, it’s true. I’m the first one to put up my hand. No matter where I go, I expect people to speak my language. Hello, it IS English after all. It’s like the only language that matters, right? What do you mean you don’t parlay Anglais? This is France! That’s, like, in Europe! Which is basically in England. So, what the heck, Dude?And what is it with website pages that aren’t...
Starting your own business is not fun. Which is something your friends didn’t mention when they were encouraging you, during a long and prosecco-fuelled night at the pub, to take the plunge and just do it. What is that Coldplay says? “Nobody said it was easy. Nobody said it would be so hard.” But it is hard. It. Is. So. HARD! And there will no doubt have been a hundred times, during those heart-palpitating, sleepless-in-the-middle-of-the-night moments, when you just wanted...
If you’re a regular reader of these blogs, you’ll know what a fan I am of content. To be honest, I couldn’t actually call myself a digital marketing transformation coach if I weren’t passionate about it. Content, notably optimised content, forms the framework on which all good digital marketing strategies hang. It’s the stuffing in your website’s cushion. The petrol in its tank, and the food in its ever-hungry stomach.And it’s not just me who feels this strongly about content....
Last week we spoke about the Global Entrepreneurship Monitor (GEM)’s annual report on the state of entrepreneurship the world over. In the report, GEM highlights the unusually high rate of entrepreneurship in the U.S. The United States consistently exhibits among the highest entrepreneurship rates in developed economies. At 14% of the U.S. population of working age, entrepreneurship rose in 2014 to the highest level in the 16 years GEM has assessed this activity. This level represents approximately 24 million Americans starting...
First, we had words. Language. We spoke.And we forgot.And so we made tools, and carved our words indelibly into the rock around us.We wanted to remember.But rocks are hard to carry.And so, we invented paper. And that was good enough for all of mankind for a good, llooonng time.Until one day, Johan Gutenberg decided he'd had enough of all the carpal tunel, and he gave us the printing press. This revolution changed the world in every conceiveable way, allowing us...
