First, we had words. Language. We spoke.And we forgot.And so we made tools, and carved our words indelibly into the rock around us.We wanted to remember.But rocks are hard to carry.And so, we invented paper. And that was good enough for all of mankind for a good, llooonng time.Until one day, Johan Gutenberg decided he'd had enough of all the carpal tunel, and he gave us the printing press. This revolution changed the world in every conceiveable way, allowing us...
Copywriting is more science than art. While talent always helps, the fact is that the basic steps for creating great content - content that gets you found - are easy to learn.Let's take a look at some of the foundations of great content:Remember that your words should never get in the way of what you're trying to communicate. As writers we're often tempted to show off our giant vocabulary and cleverness with the great words we choose.This is a bad...
Each digital channel has it's own set of rules. Different techniques work on the different channels. And if you know which approach works best for each one, you can tailor your efforts to make the most of the opportunities they all represent.Remember: the more content you have out there, and the more links you share back to your website, the better your chances for success.
First impressions count.Everyone knows that. From earliest childhood, parents, teachers, psychologists - and pretty much everyone else - repeats the message over and over.Making a good first impression can make all the difference. And it's not as hard as it may seem at first.The first secret to a great brand is a great business name. This can be tricky. Most people choose their business names for an infinite range of very personal reasons.But personal is not always professional. And choosing...
A website that doesn't get you found is worth nothing. It doesn't matter how pretty it looks. It doesn't matter how much you spent on it. It doesn't matter what your photography cost, or how great your e-commerce portal is. If you are not optimized for effective SEO or search engine optimized shame.All of that is wasted if no one very finds you.And without a site optimized for search, no one will.
